7 Awesome Tips to building email database for marketing

A mailing list is the be-all and end-all of email marketing . Because: no newsletter without recipients. Maybe you even know the saying: “the money is in the list”. A high-quality mailing list is the key success factor for the performance of your email campaign. But how do you build such a list and how can you motivate your customers to subscribe to your mailing list?

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In this article you will learn everything you need to know about mailing lists and how to collect email addresses in no time.

7 tips for building your mailing list

Have you already created a creative mailing and your newsletter registration form with double opt-in? Very good. Now it's time to get your newsletter out to the people and collect e-mail addresses. Probably the biggest challenge in email marketing. But with these 12 proven methods, you can easily overcome this challenge and gain an edge over your competition.
1. That certain extra

Let's be honest: when we give out private information like our very personal email address, we want something in return .

Exactly what you can give your customers in exchange for their email address depends entirely on your service offering.
A discount voucher as a goodie for registration is often a good solution.

In order to keep your newsletter recipients permanently engaged, you can also regularly offer them exclusive discounts or free shipping. You can also entice your newsletter subscribers with inside information. Let them know about new products or discounts in your newsletter even before you publish that information on your website.

2. The eye-catcher in your sidebar

You have combined the newsletter registration with a small giveaway that your website visitors cannot say no to? Then it's time to pay attention.

Your registration form should therefore be placed in such a way that it immediately catches the eye of your website visitors without negatively affecting the user experience. Your website sidebar is the perfect place for this.
3. An exit pop-up works wonders

Granted, pop-ups can be annoying, but that doesn't always have to be the case. Placed in the right place, you can even win back almost lost customers with an exit pop-up . And lots of it: According to statistics from Beekiting , up to 35% on average. That number sounds massive, and it is!

Even if you win back just 10% of the visitors, that would already have a huge impact on your mailing list.
So use an exit pop-up to inform your visitors about your giveaway, which you decided on in tip 1. You definitely don't want to miss it!

4. The sound makes the music

Show the value of your newsletter on your opt-in pages . Whether you choose a discount coupon, a downloadable eBook, or something else, let your website visitors know how valuable your content is. You can also test different versions of your signup form.

For example, change the text on the login button. Maybe “Don’t miss anything anymore” appeals to your customers more than “Sign up for the newsletter now”. Try it out and experiment with different versions until you have found the optimal wording for communicating with your customers.

5. Above the fold: the opt-in bar as the first eye-catcher


Imagine your screen divided into different areas. The above the fold area is the area you can see without scrolling. You've probably visited and left a website without scrolling down.

If your website visitors don't scroll and don't see the form in the sidebar, you won't learn anything about your newsletter. Make non-scroller hearts beat faster and attract new subscribers by teasing your subscription form at the top of your website. A classic win-win situation.
You can easily integrate the opt-in bar on the image using a plugin.

If you also take our previous tips to heart, then promote your registration form in three places: in your sidebar, in the exit pop-up and in the opt-in bar. This is guaranteed to attract attention and your mailing list will grow and grow.


6. Everything compact on one landing page

a landing page for your newsletter registration – preferably one with a URL that is easy to remember , such as “companyname.com/newsletter”. On the landing page, you integrate the registration form again, which visitors use to register for your newsletter.

Use the landing page to refer to your newsletter in a guest post on another website or to draw the listeners ' attention to your newsletter in a podcast . Thanks to the simple URL, subscribing is not a hurdle, even if the listeners are not currently sitting on their PC.

7. Always use the right call to action (CTA)

If you are writing a blog post related to your newsletter signup goodie, you can mention it in the post and include a link to the signup form. This also works well when you are guest posting. Just make sure you choose the CTA in a way that readers know what to expect.

Assuming you are writing an article on the subject of “email marketing” and are offering a free e-book when you sign up for the newsletter , then you could formulate your CTA like this: Sign up for the newsletter now and get a free e-book!