6 Unbeatable Marketing Strategies for Contractors

Being a contractor can bring you great success. But if you’re doing everything on your own, especially if you have a lean team, you might need to consider getting more help. Otherwise, you’ll burn out sooner. If you’re thinking of ways to fix your marketing campaigns, here are strategies to help you get your business off the ground.

Find Your Audience

Before you start your campaigns, be clear about your audience. Marketing that isn’t targeted is a waste of your resources. If you’re trying to promote your products or services to everyone, you’ll have poor engagement levels. You need to know your audience inside and out. That will determine the success of your marketing campaigns.

Hire Pros

Leave the marketing to the experts. If you’re still having a hard time, look for a company that provides marketing for contractors. With pros to take care of the marketing for you, you can dedicate all your time and attention to getting more work done. If you already have your hands full, hiring a team of experts to market your products and services is a smart move. It frees up your time, so you can do more.

Revamp Your Site

How long has it been since you updated your site? If it looks like it’s stuck in the past, that could be one of the reasons you keep losing prospective clients. People want to work with a contractor who knows how to use the latest tools and technologies. If your website is outdated, that sends them the wrong message: that you aren’t tech-savvy. That could hurt your chances of getting the clients you want.

Be Mobile-Friendly

It’s not enough to update your site with a new design, though. Make sure it offers excellent user navigation. A huge part of ensuring that your pages are easy to navigate is to make sure they are mobile-friendly. These days, people go online often from their tablets and phones. If they search for your site and it comes up, but the pages are messy and hard to navigate, you’ll lose clients before you even have a chance to show them your products or services. That’s why they need to be mobile-friendly. That will allow them to browse through your pages with ease.

Create Content

You need to keep your brand at the forefront. By uploading fresh content, you can keep your company visible. That visibility helps you get more clients. The more visible your business is online, the higher you go on the SERPs. If you’re within the top ten searches, customers will easily find their way to your business. It’s not easy coming up with content, though. That’s why hiring a team of experts is a lifesaver.

Use Social Media

Your business can’t exist in a bubble. You need to be where your clients are. With people spending a lot of time on social media platforms everyday, you need help creating accounts, updating your content on those pages, and essentially managing all your cross-platform marketing campaigns. Get pros to help you.