6 Free Google Tools to Help Boost Marketing Strategy

Google is undoubtedly the king of the searches online. With around 9/10^th of the market share, the search engine wins the race and has become the platform with the highest number of searches performed. The figure for the annual searches made on Google is at least 2 trillion. The expansion Google has experienced in all these years has made it widen the path for success of the businesses and help the common man in using technology. The search engine has several tools which help the businessmen in enhancing their marketing strategies. Let us have a look at them.

Google Alerts-

If you want to keep up with time, which is mandatory for any business, Google Alerts can help you with this. You can set up an alert for different activities and keep a check on the places and the tones on which your business is mentioned online. You will be notified every time your brand is mentioned, which can help in improving your online reputation.

Google Drive-

Many of you might be using this tool in your personal life, but there are several useful business implications of this tool. The best use can be the storage of the marketing content on the cloud as it is immune to accidental damages, data theft or any other accidental hazards. Moreover, the accessibility of the content from different places eases a lot of things. The mobile application eases other aspects such as management of the files, with the help of Google Sheets, Google Docs.15 GB of the storage is free, if you need more, you need to upgrade to the premium account to get 100 GB space for only $1.99/month.

YouTube-

If your targeted audience is Generation Z or teenagers, then YouTube is the social media platform for you, offering endless opportunities for video content. If your business creates video content, then strategizing accordingly and sharing it. Everything has become so easy, sharing the videos, repurposing it across other channels and embedding videos on the website can be done with a snap of fingers.

Google Analytics-

Struggling to know your website traffic? Google Analytics will help you with this. Moreover, you will get a better understanding of your target audience. Other features of the tool are-

a.      Locating the users

b.      The technology used by the users

c.  The information of the web browsers and operating systems the users use

d.      Source of the traffic

e.      The keyword searched by the users

f.        Determining the conversion of traffic to customers

Google Webmaster Tools-

The health of the website should also be examined. Yes, you read it right. One should check it for the search engine discovery. Google Webmaster tool helps in determining how well the website behaves in any search engine. By introducing such tools, Google helps in easing the website optimization for its search engine.

Google My Business-

The result of the business search on Google Maps is the showing up of free listing of the accurate information of your business, which can be controlled with the help of Google My Business. Moreover, the tool can be used for the promotion of the latest offers. The best characteristic of the tool is that it lets the business owner know the customers’ feedback. For example, if you provide the services of writing a college essay for the students, then you need to have their feedback. This tool helps in getting it.

Use these tools and improve your marketing strategies.