6 AV Trends Businesses Should Pay Attention to in 2024

Posted by Aaron Smith
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Jun 7, 2024
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We’re already six months into 2024. And if there’s one lesson those who follow the field can share, it’s this: The world of AV is changing fast. 


These changes aren’t surprising. In recent years, factors such as the rising prominence of hybrid work models and the increased focus on user personalization have fundamentally transformed businesses across industries. AV providers are stepping up and introducing new functionality to meet their clients' new needs.


Here are a few trends worth monitoring.

  1. AI is Creating a More Compelling Video Conferencing Experience

AI is top of mind for all businesses, and AV certainly isn’t an exception. 


Video conferencing services such as Zoom already use AI technology for a range of functions, including transcription and creating meeting summaries. Analysts who follow the field say users should expect even deeper AI integration in the near future, such as using AI to automatically adjust a meeting participant’s lighting and sound.


Over the last few years, many companies have identified subpar virtual meeting experiences as an area of concern. AI could be the solution.

  1. AR and VR Technology is Helping Companies Envision Reconfigured Office Space

It can be difficult to predict how new AV technology will affect the appearance of an office space. Fortunately, AV and AR technology is making it easier. 


Some providers are now using AV and AR technology to offer users an immersive walkthrough of their office space as a component of their AV installation services. IT employees will have the chance to see a 3D rendering of their current office space with the AV technology they’re considering purchasing. They can, for example, explore different positioning options for video boards in conference rooms, or television screens in the entry area. 


By deciding on AV placement early on in the procurement process, companies can save time and money and promote greater productivity for in-office employees.

  1. AV-As-A-Service Is Making Hardware and Software More Affordable and Scalable

Software-as-a-service (SaaS) is the dominant model among technology companies today. Rather than purchasing brand-new software every few years, companies rent employee licenses. As the company headcount grows, administrators can purchase additional licenses for new employees. 


Much like SaaS, AVaaS companies don’t require their clients to purchase new software and hardware routinely. Instead, companies lease both as needed. This is a boon for small and medium-sized businesses since they don’t need to have technicians on-site to periodically install and upgrade AV hardware and software, nor do they have to foot the bill for the high upfront costs associated with purchasing new technology. 


It also provides the scalability of SaaS that we mentioned earlier.

  1. Voice-Controlled AV Systems Are Making Remotes A Thing of the Past

Anyone who has ever used an Amazon Alexa or Google Home understands the convenience of being able to schedule an event or put in an order without needing to lift a finger. Soon, all AV systems will offer the seamless user experience to which owners of smart speakers are accustomed. 


With hands-free AV technology, users can control their AV system without needing to use a remote. They can, for instance, lower the volume level during a meeting by simply issuing a command, or switch inputs. This new functionality makes it easier than ever to make quick adjustments in the middle of meetings. 


Most importantly, you’ll never have to worry about losing the remote again.

  1. 8K Resolution Is Making Visuals Clearer Than Ever Before

Even a world-class technology stack can’t overcome the basic challenge of meeting participants being unable to read the writing on the screen in front of them. 8K resolution TVs can help. 


8K screens contain four times the pixels of 4K ones. Everything on-screen appears life-like, and the colors are incredibly vibrant. On top of making video conferencing meeting participants feel like they’re sitting next to one another, 8K screens are a breakthrough for visual design teams. 


Whether teams need to create new advertisements or edit photos, 8K screens make it possible for designers to add subtle, yet powerful touches to all their projects.

  1. Sustainable AV Is Playing A Role In Protecting the Environment

AV technology can consume a considerable amount of electricity in just a single day. Manufacturers are now responding by creating more energy efficient devices. 


Modern AV companies now offer projectors, TV screens, and other devices that use less energy without needing to sacrifice performance. Some AV companies have even introduced energy efficient installation processes and recycling programs to ensure used devices aren’t ending up in landfills. 


This focus on energy efficiency among AV device manufacturers allows companies to deliver on their commitment to reducing their carbon footprint.

Get Started Today

It’s not too late to invest in the latest AV technology. An AV consultant can help your company’s leadership team match your business needs to technology solutions. If you aren’t already working with AV experts, get started on researching available options today!

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