5 Orthodontist SEO tips for ranking #1 in Google

Are you not getting many patients appointments as desired? Feel like you just need more exposure to fully unlock the financial potential of your practice and get the patient flow your practice warrants.

You need to use one tried and tested way to get exposure- ranking #1 in Google searches. While Google adverts can drive new patients at a cost, ranking highly in Google searches is something that no money can buy. It requires a concerted effort to improve your website and marketing strategy – SEO for Orthodontist by the leading SEO Company in Delhi.

What is SEO for orthodontist?

There are umpteen numbers of website on the internet? So how does any single website stand out and show up in Google search results? Search engine optimization or popularly known as SEO by the best Local SEO Services in Delhi.

A well-planned and finely executed SEO is the best way to consistently earn new patients.

SEO considers Google’s ranking algorithm and focuses on improving these areas of your website and online presence. Above all, Google cares about matching a user, with the best possible search results. So in case of someone looking for braces in England, the best result would be a trusted orthodontist that can provide orthodontist services to that specific user in England.

So if you are orthodontist in England, how do you convince Google that you are the best practice for the job? Orthodontist SEO! While not every website can rank#1, there are lot of things that SEO experts do to show Google you are the trustworthy and a good match for someone looking for an orthodontist in your city.

Here are some of the Orthodontist SEO tips followed by the leading SEO experts:

1. Build a Modern Website: There is a lot more to orthodontist SEO than just your website. But your website is far more important thing to work on and maintain to rank well in Google. You should commit the resources to ensure that this foundation element of your SEO strategy is as strong as can be. Modern orthodontist website that wants to rank higher at the SERPs needs to look great, offer flexibility and be built on a platform that will easily adhere to SEO best practices. The best websites have modern look, look great on mobile and are flexible enough to create a site that represents your brand. They also load quickly and are easy to work with.

2. Discover the Right Keywords: If a beautiful website is the foundation of SEO, the keywords SEO experts use are the structure. Keywords are the search terms that you hope to rank for. They will use the number of ways most prominently with the content that is written and the Meta information on your website. The SEO experts know which keywords are important for your practice.

3. Fresh, Unique and Original Content: Content is not the king, it is the kingdom. Once the keyword is ascertained by SEO experts, the next step is to write the content centred around those keywords. This content is to be unique, fresh, informative and original. It has to be interesting enough to compel the website visitor to schedule an appointment. Google search crawlers weeds through the websites and flags ones that they believe are trying to game the system in bad faith. It wants to match the searcher with the website that best fits their needs. The search engine also recognizes whether the content is plagiarized form other sites and views this duplicate content as spam and thus will flag the site.

4. Get the Practice on Google Maps: When searching for the information on Google, you must have noticed that different business entities show up in a map directory at the top of page. This is called ‘local 3 pack’ and is a great way to get new patients for your business. Registering with Google maps will put you in the running for ‘local 3 pack’ and also show Google where your practice is located. This is of great help for location based searches.

5. Listing Practice on Local Directories: Having your business, contact information and address listed as many times on the internet as possible is very important for orthodontist SEO.  These are called citations and they build trust for your practice.

6. Build Reputation: Orthodontist SEO is all about trust and building a credible reputation about the practice. Apart from looking good to Google, reviews are a great way for potential new patients to get a sense of experience at your practice.

7. Many Reputable Links to your Site: Google views link back to your website as the ultimate digital stamp of approval. If another site links to yours, proves Google that you are trustworthy. SEO experts thus get as many back links as possible to your website and see that the links works and is not linked from any spam website.