4 Creative Facebook Tricks for Boosting Your Retail Social Strategy

Used correctly, Facebook can turn out to be a valuable tool to retailers. But it can be quite intimidating when you attempt to find out what to post. It is an impossible endeavour to reach out to your customers organically. Naturally, it can be quite frustrating to put energy into something that will not yield any of the desired results.

Despite that, Facebook has emerged as a great tool for brand building and spreading awareness. So how are you going to leverage the benefits that Facebook offers for building your brand identity and reaching out to the maximum people?

Here are some great tricks that will tell you how to use the Facebook for the betterment of your business. Just read on to know.

• Contests and Giveaways – One thing that never goes wrong with the customers is to gift freebies. Retailers can go ahead and promote their business to the existing and potential customers through contests and giveaways. For achieving more foot traffic in your store, you must brainstorm some ideas that will generate more in-store visits. You may encourage all the entrants to attend on the day when you announce the name of the winner within the shop. In case, you are thinking to generate more Facebook traction, then you can host giveaways on the Facebook page.
• Deals and Coupons – Customers love to save money on shopping. Coupons, promo codes and discounts are a great way to enhance more interest in your products and services. Not only that, promotions help in building customer loyalty and foot traffic. Facebook ads or offers with different discount codes have proven to be successful across many industries. Go for different codes for different social media sites. This will enable you to track the efforts that are most effective. You can double the efforts later in future when you are hosting similar campaigns.
• Stock Updates of Products – You can also lure customers into the store with the help of the simple Facebook posts with updates of product inventory. Try to emphasize on the urgency of the products among the consumers so that they want to grab them before anyone snags at them. These are particularly followed by the consignment clothing stores. Their products are almost always one of a kind. That is why if customers find a product that they like on Facebook they will immediately rush for them. You can also advertise for early opening hours when customers mention that thy saw the post on Facebook. This way they get the before-and-after hour privileges. This is also a great method to ensure that the customers have the urgency to keep up with your posts.
• Hosting Events – You should think of your social sites as your community that you are serving. You should host workshops and fun events at your store. You can offer the guests the choices to shop before, during or after the event. You must create an event on Facebook and host it with your business page. Include all the information of the store as well as a link to your e-commerce website. Generate a buzz by getting it RSVPed and opening discussions with the ones attending.

The above are some of the tricks that you can follow as a retailer to boost the social strategy of your business. The reputed retails like the Super 99 franchise follows and recommends these methods as highly effective for building a sturdy online presence of your business and attract more conversions.