3 Ways to Refresh Old Topics
Have
you ever heard the expression that, "There is nothing new under the
sun"? If you are looking for new ways to refresh old topics, you are
going to have to put your Thinking Cap on and find a way to give them a
different treatment so that you don't get stuck in a rut. Consider these
suggestions for keeping a topic you have dealt with in the past
relevant in the present.
Update Your Topic for the Current Season or Year
If the basic premise for your niche hasn't changed, find some way to update it to make it more current. Women's magazines have been doing this for years. The types of stories tend to be along a few themes which have proved popular with readers.
For example, the magazine may run articles around a broader theme, such as the Holiday Season. The stories may focus on decorating techniques, preparing special meals, shopping, budgeting, etc. Each year's stories have an element which is meant to make them timely for that particular year. When you are looking to update your own website content or blog articles, find some way to hook the reader's interest by making it relevant to something which reflects a question or a concern they are currently dealing with.
Use a News Story to Capture Your Reader's Interest
One way to update your content is to use current events as a lead in to whatever you would like to share with your reader. This strategy immediately makes your niche content timely and interesting, but news stories can be a great source of statistics and other pertinent information which you can use to refresh your old topics.
Sharing the results of an annual survey or discussing which person or company won an award is a great lead-in to a topic. It immediately provides your audience with something new to consider and you can follow up the first paragraph or two with some further information to flesh out the topic some more.
Find a New Angle
When you are updating your content or website, resist the urge to reinvent the wheel. If your niche topic is truly an evergreen one, use this fact to your advantage. You already have a bare bones topic to work with, but what if you considered your topic from the point of view of different age groups, men v. women, or how people living in different part of the country could relate to it?
Get Google Alert updates on specific terms that deal with your niche topic. You can get email updates and RSS feeds that have relevant results. They will give you some different ideas about how you can share information about your niche topic with your audience. Viewing other people’s content on the same topic can open up new avenues to explore with your own marketing.
Update Your Topic for the Current Season or Year
If the basic premise for your niche hasn't changed, find some way to update it to make it more current. Women's magazines have been doing this for years. The types of stories tend to be along a few themes which have proved popular with readers.
For example, the magazine may run articles around a broader theme, such as the Holiday Season. The stories may focus on decorating techniques, preparing special meals, shopping, budgeting, etc. Each year's stories have an element which is meant to make them timely for that particular year. When you are looking to update your own website content or blog articles, find some way to hook the reader's interest by making it relevant to something which reflects a question or a concern they are currently dealing with.
Use a News Story to Capture Your Reader's Interest
One way to update your content is to use current events as a lead in to whatever you would like to share with your reader. This strategy immediately makes your niche content timely and interesting, but news stories can be a great source of statistics and other pertinent information which you can use to refresh your old topics.
Sharing the results of an annual survey or discussing which person or company won an award is a great lead-in to a topic. It immediately provides your audience with something new to consider and you can follow up the first paragraph or two with some further information to flesh out the topic some more.
Find a New Angle
When you are updating your content or website, resist the urge to reinvent the wheel. If your niche topic is truly an evergreen one, use this fact to your advantage. You already have a bare bones topic to work with, but what if you considered your topic from the point of view of different age groups, men v. women, or how people living in different part of the country could relate to it?
Get Google Alert updates on specific terms that deal with your niche topic. You can get email updates and RSS feeds that have relevant results. They will give you some different ideas about how you can share information about your niche topic with your audience. Viewing other people’s content on the same topic can open up new avenues to explore with your own marketing.
6 people like it
Comments (8)
Manali Patel
7
SEO firm
Thanks @darren for such points. And there is one more way to make the old topic new and to get the benefit from it. As provide the reference of that old content in the new content but it has to be related to it. So this way by providing the old data reference in the new related content , one can get the more benefit.
And now google has also announced to make the old data new which are meaningful and useful for the people.
Paula van Dun
6
Social Marketing works.
@Darren I also don't do it. Unless posting the same article on a few networks is considered spinning. I keep the numbers low though, never post it on more than 5 networks tops.
Philippe Moisan
16
Tutorial videos, sci-fi writer
Hey, let's comment to make this article appear on my network feed and hopefully get more readers and likes, because I agree with Roosevelt 100%, with his comment and what he intends to do :)
Darren Olander
8
Full Time Internet Marketer
Thanks for comments all! @khalid - spinning is not believed to work very well anymore, and can have negative effects... I don't do it personally.
Paula van Dun
6
Social Marketing works.
Very good suggestions. I often get ideas from the things you describe and from daily life.
Khalid Muhammad
3
SEO Professional
Thanks Darren for such a nice article. Do you suggest to spin articles?
Gregory Osborne
8
Online Marketing Entrepreneur...
Darren, always enjoy reading your insights on various marketing and branding techniques. Updating and refreshing one's topics is a very beneficial strategy for gaining more unique visitors for previously published material, lots of additional benefits also. Nice article, will help others a-lot.
Roosevelt Evans III
10
Home Business Entrepreneur
You are really a good article writer, Darren. Coming up wit fresh content is a challenge for any blogger or article writer. Thanks for sharing. I will be using excerpts of this article with a link to your blog very shortly in one of my blogs! LOL!