3 Reasons Why Your Product Isn’t Selling

In light of the COVID-19 pandemic, there has been a sharp increase in e-commerce stores across the US. This spike was first noticed during the beginning of the pandemic and has consistently increased since. It’s largely attributed to the increase in demand for deliverable goods across the US. Instead of physically visiting stores, people are ordering products/services online for safety purposes, convenience, and ease.

If you want to make some extra cash, we strongly recommend setting up a home-based e-commerce store or even selling products at a local yard/garage sale. Known for their incredible popularity, these sales are a big hit across the US. However, you can’t expect fantastic sales if you use the wrong strategy.

In this blog, we’ll help you undo the damage. We’ve rounded up five reasons why your product may not be selling and remedial measures that can be taken accordingly. Continue reading!

1. You’ve Priced It Incorrectly

More often than not, choosing the wrong price is the biggest culprit that prevents people from making successful sales. You may have overpriced your product, so much so that no one can confidently proceed with the purchase.

In some cases (albeit rarely), sellers also end up underpricing products, which backfires in its own way. People will wonder why a product is being sold at a significantly lower price. Massive price reductions are commonly considered a reflection of the quality of a product.

Take your time, speak with professionals, and carefully select the right price for each product you’re selling. This is imperative for a yard/garage sale.

Today, the large majority of people who show interest in these sales are experienced buyers. They’re adept at determining whether something is priced correctly or not. If your products are priced incorrectly or inconsistently, they may never leave the shelves. Proceed with care.

2.You’ve Skimped on Quality

No matter how accurately a product may be priced, it can be extremely difficult to sell if its quality has been compromised. As a seller, you should have a razor-sharp focus on ensuring excellent quality across the board.

If you’re setting up a garage/yard sale, make sure every product that’s up for grabs is a) in good shape, b) functioning properly, and c) indicating no signs of short-term or long-term damage/faultiness. Ultimately, promising and maintaining a high standard of quality is your responsibility. If you fail to uphold this standard, you’ll lose customers in the long run.

When it comes to garage/yard sales, reviews can make or break your business. If a customer has a bad experience, they’ll likely share it with their friends/family. As a result, you’ll lose a big chunk of your local customer base. This can prevent you from making successful sales. As a rule of thumb, double down on quality. If a product has questionable quality, set it aside.

3.You’re Not Focused on Marketing

As a garage/yard sale organizer in 2021, you can’t dismiss the importance of marketing. If you fail to reach more people and create buzz around your upcoming sale, the turnout will be extremely disappointing. You’ll make fewer sales, convert a handful of customers, and fail to keep the momentum going. The latter is exceptionally important if you plan on organizing multiple yard/garage sales down the road.

It’s also important to note that many sellers are focused on the wrong type of marketing: offline marketing. As the world becomes increasingly digital, online marketing has emerged as the best way to engage, convert, and retain your target audience. Offline marketing strategies (word-of-mouth, physical billboards, etc.) have simply lost their efficacy in a world that revolves around all things digital.

If you want to sell your products successfully, we strongly recommend marketing your upcoming sale online. Using a virtual garage sale app is a great way to get started. As a seller, you can reach more people in your vicinity and build hype around your upcoming sale.

According to research, an astounding 97% of Americans own a smartphone. As you connect with your audience using an application, you’ll manage to propel your sale in the right direction.

We also recommend making the most of social media. Once you’ve displayed your sale on a popular yard/garage sale app, go the extra mile by sharing engaging, value-added, and exciting posts about the event on social media.

Focus on the top three social media apps, namely, Facebook, Twitter, and Instagram. You can also branch out into other platforms like YouTube, Pinterest, Snapchat, and TikTok. The latter are extremely popular among young buyers between the ages of 15 and 25.

By focusing on different online marketing and social media marketing strategies, you’ll manage to launch a successful yard/garage sale.

About the Author

The author is recognized for designing and developing one of the most popular garage sale apps in the US. The online marketplace is popularly used to buy and sell items at local yard sales.

Using the application, people can sign in if they wish to a) sell stuff through a garage/yard application, or b) buy goods from local yard sales. Sellers are required to pay 99 cents per product while buyers can register online for free.