14 Quick Tips About Search Engine Optimization
Seo or search-engine-optimization is a really hot topic toward the World Wide Web. After all, everybody wants to rank higher and come up on the very first page of Google search and start to get increased traffic. Sometimes it is easy to have carried away with SEO though. In my view, the best technique is to keep it simple and put high a little common sense.
Most SEO plugins are going to take care of the most common architecture related stuff for you. So in this article, I will only focus on methods that you need to do yourself (or be aware of).
I have identified and made a list of top 14 SEO practices that I am likely to forget very often. These simple SEO techniques, if practiced properly, can make a big difference in order to how my pages are ranked within the Search Engine Queries.
- Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can prevent it).
- Optimize the images, always create alt tags and write a description in the alt tag.
- Use search engine friendly permalinks. Try not to have way too many ‘&’, ‘?’, ‘!’ etc characters within the URL. Often it is unavoidable but attempt to keep it at a minimum.
- Use hyphens (-) between words to improve readability.
- Don't use underscores (_) in URLs, use hyphens (-) instead.
- Do not use session id in URLs. If you are using then you shouldn’t have to worry regarding this one.
- Resist using capital letters in URLs. Windows servers are case sensitive. Keep them away lowercase so there’s no confusion.
- Use internal linking whenever possible and appropriate.
- Use sticky posts (if you can and if it applies to you).
- Have a very category description paragraph.
- Allow visitors register for category specific RSS feed. (Use for WordPress) Use rel=”nofollow” tag on low-value links to not transfer page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
- Use sub-directories rather than sub-domains when possible. Sub-domains don't share link love beginning with the main domain as it's treated as a different domain.
- Research the target audience and aim this website content appropriately.
- Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.
Comments