Why Invest in Yellow Page Advertising?

We live in a highly competitive world. Essential tools that support businesses are absolutely necessary to help them survive and thrive in these times. What are these tools? We have search engines and directories, like the Yellow Pages, to name a few. The expression "Yellow Pages" is used worldwide. With approximately 13.4 billion references to the Yellow Pages in 2006, it is a very effective and low cost way of generating sales traffic. So whether it’s marketing for personal injury lawyers, storage space, or hairstylists, yellow page advertising remains a powerful sales generation tool, as seen in the statistical data of Yellow Page Usage in the United States:

              

·         99% of adults know or are acquainted with the Yellow Pages

·         Approximately 13.4 billion Yellow Page references in 2006 were done by adult consumers in 2006

·         A high percentage of Yellow Page consumers (82% for Printed and 68% for Internet based) make a  call after checking the Yellow Pages

·         42% of Printed Yellow Page consumers and 40% of Internet Yellow Page consumers buy or avail of services found in the Yellow Pages 

·         91% of consumers who buy or avail of services found in the Yellow Pages did so at the place stated in the Yellow Pages

·         Yellow Page user profile: college-educated, income higher than the national average, $60,000 household income.

·         A return of $47 in sales and $16 in profit is yielded for every $1 invested in Internet Yellow Page Advertising

You have decided to invest in Yellow Page Advertising, how do you maximize results? Here are 2 tips to help you offset your ad expenses.

Never lose a call

            Now that you have decided to invest in Yellow Page Advertising, you don’t want to lose any calls, even during your off hours. A good answering service will help counter this problem. It should answer your phone with your business name in a professional manner and attract customers even though you are closed for business. If you are on a budget, get an answering machine. It may not be as good as an answering service, but it can answer that important call.

Increase visibility

A small advertisement that appears in different sections of the directory increases visibility. So spread out and try to be in many locations that relate to your business. For example, your service involves personal injury marketing, it can appear under business and professional services under the sub-categories advertising, marketing and sales, consultants and the like.

 

Thinking of launching your very own yellow pages advertising campaign? If you are a personal injury lawyer, you can have your yellow page ads evaluated by Tom St. Louis at http://marketingfromtheheart.wordpress.com.