The Dark Side Of Internet Marketing

Posted by Kevin Quigley
2
Sep 16, 2007
980 Views

You Are Being Manipulated!
The following is an extract from the ebook
"The Quick And The Dead" Part #2
written by Scott Boulch.

There is a Link at the end of this report where you
download two free ebooks "The Quick And The Dead" Part #1
and "The Quick And The Dead" Part #2 absolutely FREE.


You Are Being Manipulated!
 
There it is. Stare at it for a moment, the truth, the
sad fact that you as an internet marketer are now, have
been, and will continue to be, manipulated.
How Did It Ever Come To This?


The Internet marketing Community has gone in to a very
dark place over the last few years, and it shows no signs
of ever returning to the light of day.
What has happened and why is a study in greed, ego
maniacs, and entrepreneurship gone bad.
The biggest looser in the entire equation is the
customer!


The unsuspecting newbie, beginner or anyone not part
of the “Old Boys Club” loses, and we don’t even realize the
depth and breadth or the amount of manipulation that is
occurring on a daily basis.


What if I told you that there are dozens of Big Name
marketers with hundreds of second tier marketers that work
in unison to sell you and me products, training and
software created simply because they know we will buy it!


Our inboxes are filled each week with the latest
greatest “you can’t live without it” crap, to the point
that many Internet Marketers spend as much time reading
sales letters and buying products FOR their Internet
business as they do ON their internet business.


The Internet is a Tool not a Product!
It seems that a very large percentage of the Internet
Marketing “Gurus” have forgotten the reason why we came to
the party in the first place.
We got in this business to use the internet to market
real products and services to real customers, not to each
other!


You Are An Easy Target!
Have you ever wondered why so many Internet Marketers
sell products to Internet Marketers rather than to a
traditional niche?


The promise of income and the confusion over the
technology allows unscrupulous marketers to pitch you
anything.


The average customer has no way to know if what they
are buying will ever lead to income, if it is last year’s
news or is a cheap knock off of something that is
legitimate!


The worst part is most of the marketers cranking out
products have never walked the walk!
They scrape and repackage other peoples innovations
into the latest launch of the week or copy others software
and claim that their knock off is better, bigger and badder
when in fact they have never earned a nickel using the
software or even following the concept.


Harvey Mackay said it best “Beware the naked man who
offers you his shirt.”


In the good old days, say three years ago, people used
to innovate, create a product, then build a website and
promote it. Then they would continue to sell that product
for years building a long term loyal customer base.
Not Today!


The Industry Has Launch’itis!


Maybe John Reese just broke the four minute mile in
front of too many sharks. Since the million dollar day,
Internet Marketers seem to have forgotten basic marketing
in favor of the deal of the day.


It goes something like this…
Instead of building a great product then spending a
significant amount of time money, and effort building a
happy loyal customer base; today’s Internet Marketers take
the shortcut to quick one-time hits of cash.


Just about anybody with an internet connection or a
hired gun from rent-a-coder can slap a product together in
short order. They know that they are only going for the big
one-time hit and they really don’t care what happens long
term.


So they “Borrow” others work and re-package it into
the “You gotta have it” latest and greatest launch of the
decade, knowing full well that we as Internet Marketers
will get caught up in the launch fever and buy it.


Are these top marketers with a history of earning
significant income AND a proven track record of teaching it
to others or, are they like so many of the Nouveau Gurus,
and just out to separate you from your hard earned cash!


They simply see a technique or strategy that has a
great launch, and guess what, the cheap knock offs are not
far behind. Some even go so far as to deny any prior
knowledge of the original product when they roll out some
inferior piece of crap, yet their sales letter claims it’s
“Better Than The Original XYZ” and look at how much less
expensive mine is.


There is a good reason “me too” products are less
expensive--first, these launch jockeys didn’t have to
innovate anything, just right click and copy! They
routinely hire coders or ghost writers and tell them to
just copy XYZ product and then they launch it for a rock
bottom price!


The problem is they are selling products that they
themselves have not used to build their own income; they
are just capitalizing on a trend and scalping you, the
customer, out of your hard earned cash.


The net result in many cases is a disappointed
customer that now is convinced this type of strategy or
software doesn’t work because they assume all the products
are as vacant of value as the cheap knock off they
purchased!


A good copywriter and a slick sales page will sell
like crazy in the launch frenzy and the lack of substance
of the product is not important for Launch Jockeys because
they know that next week your attention will be once again
diverted to the deal of the day.


Many “just can’t live without it” products go unopened, unused
and fortunately for the Launch Jockey, unrefunded.
Who looses? As customers we all do, in a big way.
These Launch Jockeys also know it’s a one time hit and
so next month they are out of business as they have no long
term plan for developing a customer base. They need another
fix and quick hit of cash or they are out of business as fast as
they got in.


Like a crack addict looking for a fix they scramble to
find another way to milk their list for some more cash.
Since they can’t push their own product past the hype
of the launch they look to farm their newly created list by
shoving other peoples crap down their throats!


They don’t have long term customers but they do have a
list of suckers, sorry, buyers that have proven they will
purchase based solely on promotion, emotion and hype.
And So Begins The JV Circle Jerk!


Our Launch Jockey now whores out his list to the
highest bidder. Does he make an informed recommendation for
a great product that he has personally used and profited
from? Hell NO!


It’s now an all out game of push the next hot thing
that pays the most to my unsuspecting list.
The Launch Jockey scrambles to JV and piggy back on
other Launch Jockeys’ products; in fact so many JVs push a
single product that they have now lowered themselves to
Bonus wars!


Who can pile on the biggest load of old crap from the
closet on top of the load of crap being launched!
If you have to be bribed to buy from someone don’t you
smell a fish - - A very rotten fish?


And what, you ask, are these bonuses comprised of???
yesterdays “Launched Out” Crap! They Are Charging You
Double Just to Cover JV Commissions!


JV Commissions of 50% or more of the price of the
product are typical. That 50% is your money! You are paying
someone to pitch you the deal of the day by buying through
a JV or affiliate partner!


Wouldn’t you rather have the same product for half the
price as a customer - - of course you would!
And why would anyone in their right mind take on the
burden of customer support or training when for the same
percentage they can just recommend someone else’s product
and walk away from the support?


Anytime the JV partner makes as much as the producer
of the product, it has to make you wonder what you’re
getting for your money.


JV’s have actually begged those launching products to
raise the price so they can milk even more out of their
lists!


The inflated prices and 50% plus commissions earned on
Launch Jockeys products have led to complete insanity in
the entire community. There is so much inflation in the price
of the product that there is even room for JV brokers!
Now if you want to launch a product, you can make one
phone call and get a JV broker to do the work of recruiting
others in to your deal of the day and pay them a percentage
of the percentage.


And who looses? Right, the customer!
The bottom line to all this is supposed to be income!
Not income from the sale of crap to the Internet
Marketing community, but income from the use of the
products being sold!

 

Recently John Reese stated that he would no longer
promote products with an affiliate link. John’s a smart,
ethical guy, can you read between the lines?

 
Even if the product is the end all be all of products
and would, or could lead to the customer making money, they
almost never do. Internet Marketers are Very Rarely Profitable!
If the “Gurus” income were based on a percentage of
the income earned by their customer’s use of their product,
they would quickly starve and leave the industry like rats
off a sinking ship.


The two biggest lies told by Launch Jockeys on every
sales page you will ever see are as follows:
(Paraphrased)
My Software will cause you to earn income…
Or
My Training will cause you to earn income…
On one hand we have the magic bullet software tool
that has some back story about how it was never supposed to
be released to the public yada yada yada...


There is no, and will never be, a software product
that will make you money. That’s like saying that a paint
brush will paint the Sistine Chapel for you!
Software like a paint brush is a tool, nothing more,
and without the artist will never create anything
significant.


On the other hand there are the “Secrets Revealed” big
box training program to end all training programs launches.
Promises of a secret Code, technique or method that
will unlock riches beyond your wildest dreams are as common
as Spam.


If Michelangelo handed you a Big Box full of DVD’s
showing him on stage explaining how he painted the Sistine
Chapel, do you really believe for an instant that you are
going to be able to duplicate his success?


Maybe you’re one of the believers that thinks you
should learn how Michelangelo hired employees, or
outsourced his painting work to cheap labor, or arranged
his work schedule or office and by following that rabbit
hole you’ll succeed.


All of this in the end is just Launch Hype.
Is it good to have the right tools? Yes, but…
How is an uneducated Marketer ever going to know what tool
is best for the job?


Is it good to model and duplicate success? Yes, but…
how many customers can or will watch a bunch of DVDs or
read a bunch of ebooks and “Become” the marketer they are
watching?


I have written to date five ebooks and in each book
there are methods and information that if acted upon can
and has created massive income.


This has happened for not only myself but a few others
that followed through on that information.
I have also produced and sadly “Launched” software
tools.


In My defense at least I first used theses tools to
make massive income in excess of a quarter of a million
dollars, and have gone on to help others do the same with
those tools.


However, even though I produced an ORIGINAL tool that
was proven to work because I first used it myself, and
actually developed it from experience, I believe I have
failed.


I have failed because regardless if it was a Free
ebook or the Click Flipping software that I launched late
last year, the percentage of people who duplicated my
success was too small for me!


Don’t get me wrong, people made money, a lot of people
made a lot of money and in fact at least two did better
than I have ever done financially with my products. Some
did it based solely on the free ebooks and a far greater
number did it as a customer of my Click Flipping software.
Still it was not enough.


Once you take away the product junkies, serial
refunders and those who fail to follow through, I believe
that the majority of people should create similar results
if they take similar actions.


After all it is the internet and we’re talking about
technology not personality. So why didn’t they get
similar results?


Eventually they did, but not until I found the missing
link. More on that topic shortly.
If a product or service that is intended to help you
make money only works for a few, then it is not
duplicatable and should never have been a product in the
first place. Let me repeat myself…


If Your Product Only Helps A Small
Percentage Of Your Customers Make
Money, It Should Never Have Been a
Product In The First Place.


This all sounds pretty bleak. However, Michelangelo
was a great painter, and there are lots of great paint
brushes for sale. How then are we to paint our own version
of the Sistine Chapel and succeed as Internet Marketers?

 
It’s not by purchasing the latest and greatest magic
box software tool; however, some tools are necessary.
It’s also not by becoming an information junkie and
buying every info product that comes your way - - but, the
proper training is absolutely necessary.


I realize as I type this that the second half of “The
Quick And The Dead” while valuable and FREE, will not lead
most of you to any additional income.


Before you get angry, yes I have provided the rest of
the e-book below, short, sweet and to the point for those
rare few that will apply the information.


The techniques used in “The Quick And The Dead” part
one and two; can be applied to any market, any affiliate
program and any product or promotion.


For a few of you it will cause a light bulb to go off
and you will apply the information and earn significant
income from it.


But What About The Rest Of You?
When I left the Network Marketing industry it was in
no small part due to the fact that I knew statistically no
matter how hard I tried, and how much I gave and how hard I
worked to help others, that 98% of all of my downline would
fail or at best cover the price of the products they
purchased.


Sadly, based on my survey of the Internet Marketing
industry last fall, the numbers are no better here than in
Network Marketing. However, the credit card bills and
expenses most Internet marketers have racked up are much
higher.


The most expensive buy-in to MLM back then was around
Four to Five Thousand dollars.
Ask any Stomper Graduate and you will quickly see that
a large percentage of Internet marketers have spent well
over Twenty Thousand dollars with little to show for it.
Every time you turn around in this business there is
another couple of grand to spend.


As I write this, I am coming off of the last Seminar
we conducted for our existing customers, and it has become
more clear to me what they need and what they want, and
what in the end will lead them to earn the kinds of incomes
we have been so fortunate to generate.


We have now found the missing link and are changing
Internet Marketing one person at a time.
In the end as it usually is, the answer was simple.
“The Definition Of Insanity
Is Doing The Same Thing
And Expecting A Different Result!”


It is now obvious where the breakdown is and what you
need.


First and foremost you need to make money like you
need air! You need to confirm to yourself and your spouse
that all the time, money and effort spent was not in vain.
You are confused!


You are confused by dozens of screaming voices telling
you to turn your attention and wallets in an ever
increasing number of directions.


You don’t know which way to turn, what technique to
try first, or who to believe. You are not only torn in
every direction, but most of the time every time a sales
letter tempts you it costs you money to learn another
technique that chances are you will never use!
You are not using what you already have.
The bright shiny object of the new tool or training
has kept you from giving the previous bright shiny object
time to actually work!


You are running from launch to launch and from
technique to system praying that this will be “The One” and
all along the way the credit card bills get bigger.
You are running out of time.


In some cases it’s the time left until you throw in
the towel on the entire industry, having run dry of
inspiration and determination.


Still worse, is the marketer that is out of time
financially and is about to run all the way out of money.
Soon they will be forced to leave and be forced to
abandon their dreams of financial independence.
You don’t need another product, launch, tool,
technique, or training program.


I know for a fact your hard drives are full of ebooks
that you have never read or even printed, that you have
purchased software that you haven’t taken the time to use
and in some cases even install, and I also know that every
month you play a game of “Where’s Waldo” trying to figure
out what subscription site goes with what charge on your
credit card statement, and what’s worse, you cant even
remember the URL, username or passwords to those “must
have” subscription websites!


What you need is the Missing Link!
The Missing Link In Internet Marketing!
When Launch Jockeys treat creating a customer as an
event instead of a process, they force them to fail with
their product!


When they are more interested in a sale than a
relationship, their customers are left out in the cold to
fend for themselves.


There is one word that solves every major problem in
this industry, and in fact it is the way Michelangelo would
have learned to create his masterpiece!
Apprenticeship!


By the time you finish reading this ebook you will
have enough information to make a fortune, chances are I
can find all the tools necessary on your hard drive so you
don’t need more software or tools and you don’t need
another box full of DVD’s that you end up never watching.
What you lack is someone holding you by the hand and
showing you step by step, what to do next down to the
smallest of detail in order to re-create success.


What you need is someone to train you to use the tools
you already have. What you lack is a program that is unlike
any other you have ever seen, because it simply does not exist
in the Internet marketing industry.


Please STOP THE INSANITY and Put Away Your Wallets.
Doing more of the same will get you more of the same….
For those that will apply the information below, I
have outlined the rest of the Quick And The Dead technique,
and for the vast majority of you, I will describe at the
end of the book how we are about to raise the bar and
change Internet Marketing and bring it back in to the light
of day!


If you have labored and spent in vain up to this
point, take heart, we have the missing link...
To learn more download both "The Quick And The Dead" Part #1
and "The Quick And The Dead" Part #2 absolutely FREE.
Here's the FREE download link:
http://www.the-quick-and-the-dead.com/cgi-bin/go.cgi/42293


End of report.
===========

So, there you have it...
Welcome to The Worlds Largest Open Lunatic Asylum - THE INTERNET!

Regards,

Kevin.

P.S.
If you're looking for an online home business that REALLY works go here:
http://kevinquigley.homestead.com/
 

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