10 Reasons Your Roofing Business is Not Performing Well 2018

There is a massive demand for roofing products lately. And, why not? Everyone wants to get their roofing done in the best possible way. This increases the need for professional skills which are provided by roofing experts and roofing business who offer a complete package to the end user.

According to Brandon Gallie, the growth is substantial with demands growing as much as 4% every year. This growth is also meet by complaints and roofing industry is one of the leading industry that receives the highest number of complaints every year.

Some of the common complaints include poor workmanship, communication issue, delay on work or repair, poor customer service, and missed opportunities.

In this article, we will be trying to understand ten reasons why your roofing business is not performing well. So, let’s get started.

10 Reasons Your Roofing Business is Not Performing Well 2018

Not having good employee alongside you

The number one reason why roofing business doesn’t perform is the lack of good employee around you. Yes, you read it right. Even when you manage to get everything on track, you will be set back by employees who are talent, stick to their routines and bring the results to the business.

Advertising

The next most significant issue that hampers business performance is advertising. You need to advertise your business and get clients in a steady flow. If you don’t find clients regularly, your business will get hampered eventually. As a business owner, your job is to have a good advertising network where you can get leads continually.

Poor communication

Communicating with clients is one of the vital skills. However, it also means that poor communication can close down deals or worse create an adverse effect on the customer itself. To eradicate it, you must learn how to communicate appropriately. It will help you understand your customer requirement and deliver them excellent services.

Overpromise and underdeliver

Running a business is an art, and it is no different when it comes to roofing business. That’s why you should never overpromise and underdeliver. Always try to stay objective and promise what you think is deliverable. If you don’t do it, your business will get hampered as the customer will not be satisfied with your work.

Having an unskilled roof inspector

One of the poor business decision is to hire a not-so-good roof inspector. This can lead to a lot of problems and eventually to poor business performance. As a roofing business owner, you should never compromise in roof inspector as they can make or break a deal.

Poor or non-existent customer support

A business deal composes of not only delivering the project but also providing customer support from your end. If you are business is falling apart, maybe it’s because you are not providing excellent customer support. Roofs always need constant maintenance for years to come, and it is evident that the customer will try to contact the business through which they did roofing. If they find it hard to get connected, it will instantly leave a wrong impression which will hamper your long-term business growth.

Hiring fast and firing slow

Getting the right people to work with you can be a tough proposition. It means you need to hire slow and fire fast. But in general, the opposite happens which brings a lot of unfit people to work for you, and that too for a longer period. This can slow down your business and hamper its performance.

Poor bookkeeping

How much time will it take you to grab information about your business such as profit made, number of customers, and other vital business statistics? If it takes you more than a few hours, then you are not doing proper bookkeeping. It can lead to bad performance as it will not let you check stats and make business decisions accordingly.

No business plan

Almost every business out there need a business plan to follow. You cannot make a profit or survive in a competitive market without having a solid strategy and business plan supporting you. So, if your business is not performing well, one of the reasons could be poor or no business plan.

No market knowledge

Last, but not the least, having no or poor marketing knowledge can lead you to know where. As a business, you should always be keen to know what’s your competitors are doing. You should also know about market changes and the demand curve. If you don’t do proper marketing research or lack the knowledge, you will surely be going to find your business struggling compared to the competitors. One can even make use of technology to stay ahead of their competitors, cloud based field service management software can help in increasing the overall performance of your roofing business.

Conclusion

Roofing business is one of the toughest business to manage. The lack of qualified personnel makes it even harder for business owners to run their business. Also, their lack of skills can also slow down business growth. So, which factor is affecting your roofing business? Comment below and let us know. We are listening!