Whether you already have an ecommerce store, or are getting ready to launch your online store—adding a PayPal shopping cart to process payments is sure to be something you are considering. While there are many payment processing options for you to consider, the benefits of PayPal are too impressive to ignore.

PayPal is one of the most trusted online payment processors in the world. Your PayPal gateway integration allows you the same high level of security of PP when processing payments, and actually routes your customers to PP--then returns them to your sales page once your transaction is complete. Even if you sell to a global market, and even if PP does not operate in all of the countries you sell to—adding it as an option will brand you as a trusted online retailer.

If the product or service you sell requires a monthly payment, you can avoid the hassle of monthly billing by setting up a subscriptions service. Eliminating the need to invoice saves you both time and money—and ensures a steady cash flow. From a buyer’s perspective, canceling the subscription is fast and easy, and can be done in their PP back of house.

Another advantage of paying with PP, is that you can pay with multiple payment options—such as electronic check, credit card, debit card, or simply paying with your email address. All buyers need to pay is a free PayPal account. While PP offers multiple payment options, it is up to you to decide which methods you accept.

PayPal’s back of house system offers a multitude of features that make processing your orders fast and easy. From printing shipping labels, to discounted shipping through your postal providers of choice, and multiple invoicing and reporting tools. 

One reason PP is so popular, is because e commerce websites only need to fulfil fairly general criteria to open or upgrade to a professional PayPal account. Unlike most online processors, no merchant applications are required to begin selling. 

A PayPal developer is needed to ensure that your shopping cart and layout is intuitive, responsive, and well-laid out—but the gateway integration is one of the easiest out there. This means that regardless of whether you are adding a PP button to your new ecommerce website, or a preexisting website, it will be fast and easy for any developer to add.  

As long as shoppers already have a PP account, check out only requires 3 fast and easy steps. Financial losses are minimized, because PayPal payments don’t process until they are fully cleared.

Even if you plan on adding more than one payment processor to your sales website, PayPal must be a priority.

The author knows very well that paypal is so important for every e-commerce website, In this article he fully describe why your e-Commerce website needs paypal shopping cart