Kindle is an amazing platform that has been extremely hot for quite some time now.

Aspiring and veteran authors alike are using the Kindle platform to expand their reach and earn more money in the process through royalties.

Millions have been made with the Kindle platform.

They have made it easy for existing authors who want to give their readers more alternatives to finding their information.

Authors who already have "best sellers" on paper back can expand their fan base by adding their book to the Kindle platform hoping to achieve the same there.

It's also great for the novice author who wants to get their work out there. The process can be much quicker than finding a publishing company or hiring a literary agent.

Plus they can now earn royalties as well. That is if their book does well.

Serious authors are educating themselves on how to format their books, and get the most benefit from using the platform.

Such as:

Finding the right niche.

Doing proper keyword research.

Creating an eye catching title.

Effective ways to get reviews

Promotional Strategies

So once they are ready to upload their books, they'll know they've done it the most effective way possible.

More info on using the Kindle platform