In enhance with the improving technology, the views on video conferencing are changing from "high investment solution to most affordable solution". Video, now getting managed on reasoning and visualized facilities, drive businesses to find video conference meeting as a useful, scalable and versatile tool for performing the conferences.

The introduction of the Video Conferencing Software have much reduced the need for business travel, to conduct face-to-face conferences. But the reach of top quality video conferences is still limited for large businesses. The interoperability is also one of the issues in the world of web conference, where the conference solution of one source cannot be incorporated with another source.

Cloud based interactive video is the innovation in the areas of specific interaction, that allows the companies to inter-operate with all technology easily. It also helps the SME (Small and Method Range enterprises) to acquire the high-definition conference meetings services on the reasons for pay-per-use.

Among the top on demand software services, cloud based video conferencing is one of them, where-in the customers are enabled to conduct the exclusive conventions immediately, through a virtual video meeting room (VVR) and a host PIN. The cloud based services enables the customers to easily access it clip from anywhere, either through desktop or mobile phone or from a boardroom.

The cloud video conferencing allows the users to avail the conferencing solution in the name of Software-as-service (SaaS), on a basis of pay per use. Even under the cloud platform, the users are free to make use of all the interactive features such as co-browsing of web, data transfer, file sharing, white board sharing and desktop sharing etc, without investing more capital.

The Video Conferencing Rental Services are found to be the fruitful solution for the small and medium scale businesses in finding the cost-effective way of high quality web conferencing solution.

There are ample benefits that small and medium scale industries can avail through cloud based video conferencing, these benefits are in the form of investment, security, ability, interoperability, process, and reliability. As discussed earlier, with the cloud based video conferencing, the SME's can cut down the expenses as there is no need to invest huge as of the conventional video conferencing. Security is also a major advantage, where-in the business communications are done securely within the authentic audience only.