The main aim of any business is to make a profit. And it is this profit which helps an entrepreneur takes more risky initiatives to enhance his profitability and also improve his turnover on an overall level. The idea behind developing Revenue generating applications has since long found acceptance amongst the various android application developers as well as entrepreneurs and business owners in the world today. But developing a strategy to actually create such an application has not been an easy task. With free applications being available by the thousands, a revenue generating application has to be incredibly different and has to offer hallmark value-for-money criteria for it even to be considered by the large number of discerning Android users in the worldwide community today.

The core principle behind developing revenue generating android application lies in its factor of uniqueness. It has to offer that one thing what the other free applications have not been able to offer. It is only when this criteria is satisfied that there will be a chance for the application to even being considered in the cache of a revenue generating application. The next step is differentiation. The Android Application has to have the ability to significantly differentiate itself from the other similar type of applications being peddled around in the worldwide community. For this aspect, it needs to have that X-factor or an individual redefining attribute which is not present in the vast multitude of other similar applications made available today.

The third criteria is pricing; a new application will generally need to resort to cut-throat pricing or predatory pricing if it intends to have a good solid start over its competitors which are already present in the industry. By over charging or asking for a premium, the overall customer base of the product will be significantly reduced and it is this one aspect which can seriously hinder the long term prospects of the Application. Word of mouth is the key to achieving strong sales. And the greater the initial base; the higher is the possibility of positive word-of-mouth reviews. This is the deal-breaker for any new Android Application in the market today. And this is why the pricing has to be absolutely spot on.

Developing Revenue generating android applications is by no means a hard task; it is just generating the actual revenue and selling the license which is. The key to achieving strong sales is by also providing a limited edition free version which runs for a certain number of days. This allows the customer to sample the core attributes of the applications first hand and if impressed; he would have no option but to purchase a full version of the application to continue enjoying the services he had been used to. This is one of the core marketing strategies employed by many Android Application Development Companies today as it not only enables them to get feedback of their Application but also allows them to know more about their target audience. Most of all however, it allows them to let the customers have a taste of their offering and then take it back until they purchase the full version.