Today’s Hot 10 Tips:

10 Ways You Can Improve Customer Service

1. Always stay in touch with customers on a regular basis.
Use a weekly e-mail or a free e-zine subscription. After a sale, follow-up to ensure they are satisfied with their purchase.

2. Ask for customer input. Invite your most loyal customers
to give you ideas and input on how to improve your service. Remember to reward them for this!

3. Make it easy for customers to navigate your web site.
Give them a site map and a “FAQ” page on your Web site to
guide and explain things to them.

4. Always answer customers complaints quickly.  Answer all
phone calls within an hour and emails daily. If possible personally take care of the problem.

5. Make it easy for customers to contact you.  Offer several choices. Offer e-mail, toll free numbers and fax. Hyperlink
your e-mail address so customers don’t have to type it.

6. Ensure employees know and use your customer service policy. Employees must be flexible with each customer, each has
different concerns, needs and wants.

7. Always give customers more than they expect. Send them
gifts. E-mail or send online cards on holidays or birthdays. Provide bonuses to your customers who make a big purchase.

8. Always be polite to customers, even if they are upset
with you. Apologize for any mistakes quickly and make it up
to them FAST.

9. Remember Sears points?  Reward customers with points for
every dollar they spend. Then let them collect and redeem
them for products or services.

10. Create a forum for discussion of topics relevant to your business and allow customers to actively tell you what they
want from you.

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