These articles should address common questions people have about your business for example if you are a plumbing company write up an article on the best way to fix a clogged drain. This will draw a ton of traffic to your article. What you will want to do with your article is create a resource box that links back to your main web site. When people read your article and find it helpful they will more then likely visit y our site to learn more about your company and perhaps even buy your services.