Title: Should be appropriate to the contents of the Classified but should also be openable!

First Paragraph: Introduce yourself first. People will generally want to know who you are before they know what you have to offer. The first few lines are usually visible in the summary of the blog so if you launch into a sales pitch straight away you reduce the chances of having your Classified opened, much less read.

Introduce your Company: The company you represent should precede your offer or product.

Brief introduction to your product: Write one or two brief sentences to introduce your product.

Expand on your Product: Write one or 2 paragraphs explaining the benefits of your product. Include a testimonial or 2.

Call to action: Invite your reader to make a move, usually by way of a "Clickable" URL, but could include a Phone number or Postal Address for communication.

Conclusion: Your conclusion should make it sound like you expect them to call or visit your Website or make contact with you in some way.