The real purpose and true Reason why you should start your business must be
for the following reasons:
1. You love the business. You have passion for the business. This should be
your anchor as Brian Tracy says that ‘SALES IS TRANSFER OF
ENTHUSIASM.’ However, for that enthusiasm to come, it must first be in you
and it resides within your passion. This gives you the inner motivation, energy
and courage to overcome the odds in business when they eventually shows up.
Every business does.
2. The business surrounds solving people’s problems. The more problems you
solve, the more money you make.
3. To make the world a better place.
The just mentioned reasons have great and positive impact on your self-image
which literally can affect your business.
If you look at successful entrepreneurs today, you’ll realize that these
entrepreneurs fulfill the 3 Major reasons that I gave above and are keeping to it
today.
If you start up your business and the major purpose is to make money, you’ll
just realize that you won’t even make any at all. Why? Because there are laws
that govern business and if you don’t know these laws as I said earlier, you’ll be
frustrated out of business. To know about these laws which I call THE
TENETS OF BUSINESS, kindly get my book, ‘Secrets in Making Maximum
Profits in Business’ for this.