Why Do Companies Adopt Gift Boxes Over Custom Printed Boxes?
Companies
across different industries have acknowledged the importance of custom gift
boxes and that is why they are prioritizing them over custom printed boxes. Gift boxes have
emerged as a powerful promoting tool for the business. Whether you run a cosmetic
brand, an electronic brand, jewelry brand or an apparel store, these boxes are
the go to option.
According
to the report published by VMR(Verified Market Research) In 2023,the gift
packaging market was valued at 28.1 Billion US dollars and it is expected to
touch 34.25 Billion US dollars by 2030. During the forecast period 2024 to
2030, it will grow at a CAGR of 3.5%.
Driving Factors Behind the Rapid Growth of Custom Gift
Boxes
Several
factors drive the rapid growth of the custom gift packaging market. First,
people’s desire for personalized and unique gifts is increasing. They want
their gifts to stand out and reflect their personal touch. Secondly, businesses
are recognizing the value of custom packaging in branding and marketing. A
well-designed and unique gift box with logo can enhance the perceived value of
the product and attract more customers.
Moreover,
advancements in printing and packaging technology have made custom packaging
more affordable and accessible. Even small businesses and individuals can now
order custom gift packaging in small quantities. Lastly, the rise of online
shopping has also contributed to the growth of these boxes. Online retailers
often use custom gift packaging with logo to improve the unboxing experience and encourage social media sharing.
All these factors together are fueling the rapid growth of the custom gift
packaging market.
Advantages of Custom Gift Boxes over Custom Printed Boxes
With
the rising trend of gift packaging, all the top brands across the world are
adopting gift boxes over custom printed boxes. They offer a lot of benefits
that help them grow faster. Some of them are mentioned below:
Higher Level of
Personalization
Custom
gift boxes stand out for their high level of personalization compared to custom
printed boxes. You can design these boxes according to your personal choice..
You can select the size that fits your gift perfectly. You can choose the shape
that matches the occasion or the recipient’s preferences. You can pick the
color that conveys your emotions or complements the gift. You can even design
the box to add a personal touch or a message. This level of personalization
makes the gift more special and memorable. On the other hand, custom printed
boxes offer personalization mainly through printing. You can print your design
or message on the box, but the options for size, shape, and color might be
limited. Therefore, when it comes to personalization, custom gift boxes offer
more options and flexibility than custom printed boxes.
Unmatched Versatility
Gift
boxes indeed offer maximum versatility compared to custom printed boxes. With
gift boxes, you’re not just limited to packaging gifts. They can serve multiple
purposes. For instance, you can use them for storing keepsakes, organizing small
items, or even as decorative pieces in your home or office. From cosmetics to
apparels, jewelry,electronics to food, these boxes accommodate various
products. On the other hand, custom printed boxes are typically designed for a
specific product or purpose. Their use is often limited to the packaging of
that particular product. Therefore, when it comes to versatility, gift boxes
clearly have the upper hand over custom printed boxes.
Way More Cost Effective
Solution
Custom
gift boxes wholesale are very affordable. Packaging manufacturers offer massive
discounts on buying these boxes in bulk, ultimately reducing the cost per unit.
Additionally they help you save the advertisement cost because the boxes itself
promote your brand. Another reason is that they accommodate all types of
products so you don't need to design a separate gift box for each product. On
the other hand, custom printed boxes are product specific and that's why they
cost you more.
Aesthetics and Unboxing
Experience
When
you think of custom gift boxes, the first thing pops up in the head is
aesthetic appeal and a memorable unboxing experience. The design and
craftsmanship of gift boxes often make them visually appealing. They come in
various shapes, sizes, colors, and materials, adding to their aesthetic value.
The unboxing experience of a gift box is also unique. Opening a beautifully
designed gift box to reveal a thoughtful gift inside can bring joy and
excitement. It’s not just about receiving the gift, but also about the
anticipation and the surprise that comes with unboxing. On the other hand,
custom printed boxes, while functional and customizable, may not provide the
same level of aesthetics and unboxing experience. Their primary purpose is to
protect the product and display information, not to enhance the gift-giving
experience. Therefore, when it comes to aesthetics and unboxing experience,
gift boxes have a clear advantage over custom printed boxes.
Perfect Blend of Quality and
Sustainability
Customized
gift packaging solutions are made with top notch materials like cardboard,
corrugated and rigid. These materials are not only sustainable but they also
provide outstanding protection to the delicate gift inside. They also contain
custom cushioned inserts that enhance the security of the product while
offering an aesthetically pleasant unboxing experience. Therefore, while using
these eco-friendly boxes, brands communicate their commitment to
sustainability.
Premium Finishing Options for
Customized Gift Boxes
Since
a gift box has to be presentable and attractive, therefore using premium
finishes is a must. There is a wide range of finishing options available that
you can select according to your preferences. The purpose of these add ons is
to make the gift boxes look special and a showstopper. Explore the types of
luxury finishes:
● Metallic Foiling
● Spot UV
● Embossing/Debossing
● Gloss/Matte Lamination
● Aqueous Coating
Types of Gift Boxes Wholesale
There
are unique and eye-catching styles of boxes for gifts that you can select
according to your choice.
● Magnetic Closure Gift Boxes
● Handle Gift Boxes
● Hinge Lid Gift Boxes
● Gift Boxes with Window
Top Brands that Uses Custom
Gift Boxes with Logo
Gucci
Gucci is a globally recognized brand that offers luxury products. According to the recent report, they have generated a worldwide revenue of 9.7 billion euros. They are using gift packaging boxes for their premium products.
Rolex
Rolex is a well known watch brand. They have also generated a record breaking revenue of 10 billion dollars. The reason behind their success is surprisingly the use of gift packaging. They are one of the trend setters in using gift packaging for product sale.
Louis Vuitton
When
it comes to luxury goods, Louis Vuitton is second to none. THey are also
breaking the records with their increasing number of sales per year. Since they
have also started using luxury gift boxes for their products and that they are
generating massive revenues. In 2023, they earned 86.2 billion euros.
Conclusion
In
short, both packaging solutions have their advantages. The choice between
custom gift boxes and custom printed boxes depends on the specific needs and
preferences of the user. Custom gift boxes offer a more personalized,
high-quality, and sustainable solution, while custom printed boxes provide a
cost-effective and functional packaging solution.
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