Swag Ideas to Impress New Clients and Employees

Company swag —  an acronym for “Stuff We All Get” has a meaningful impact. Coined by American advertising executive David Ogilvy in 1946, swag was introduced in the 1960s as free promotional items and has since evolved to focus on employees, clients, and customers.

Company swag is typically meant to portend branded merchandise or promotional items with a company’s branding. There are many items that can be turned into swag, so it’s crucial to choose wisely.

Since swag is meant for both clients and employees, taking into account their preferences and the purpose of the giveaway is the right way. Branded merchandise should be impressive but it should also serve a meaningful purpose.

For one thing, swag can serve as a reminder of company values. Businesses that distribute branded merchandise during onboarding make new hires feel welcome o top of reminding them of the company culture.

Benefits of Company Swag

Company swag serves multiple purposes, notably one that recognizes employees’ contributions. Popular items include branded polo shirts, key chains, mouse pads, notebooks, watches, and umbrellas. Beyond tangible gifts, businesses can also offer participation in group or wellness programs, which can strengthen teamwork and company culture.

Employees who feel valued are more enthusiastic about their work and see company success as their own. Swag can help them feel appreciated, however, it should be part of a wider initiative aimed at building a healthy, creative, and thriving company culture.

To motivate newcomers, prepare a welcome gift for new hires. This doesn’t have to be anything extravagant — a drawstring bag, a branded notebook, or a pen will suffice. The gesture shows new hires that they’re welcome and that their efforts will be appreciated.

Building Brand Loyalty and Awareness

Company swag can enhance brand loyalty and awareness, attracting prospective customers and clients thereby. Increased customer loyalty is guaranteed with carefully thought-out promotional items.

Additionally, branded merchandise helps build brand awareness. When people see others using/wearing company swag, they’re more likely to remember the brand message and logo. Businesses just starting out would do well to deploy this strategy early on as it can boost their visibility and recognition significantly.

Increasing Revenue

In addition to building loyalty and awareness, company swag cab also generate revenue. Namely, customers who receive swag as gifts for buying products are likely to become repeat customers. Over time, the practice will translate into increased revenue.

In addition to giveaways, businesses can also sell branded merchandise. This is, in fact, a great marketing idea as it promotes the brand in addition to generating revenue.

Since the rise of social media, people have increasingly shared their purchases, so a cleverly designed branded swag can easily become viral and bring attention to your business.

What Constitutes Stellar Company Swag?

As mentioned above, swag should serve multiple purposes in addition to being appealing to the eye. That’s why businesses should think carefully when designing promotional items.

For starters, swag should align with brand values and be high-quality and well designed. Note that quality is more important than quantity; investing in high-quality branded merchandise will make a lasting impression  and increase brand loyalty.

Company Swag Ideas

There are many giveaway ideas, so businesses should focus on the effect they want the swag to create. Depending on recipients’ preferences, pick one of the ideas listed below.

Tech Gadgets

• Wireless charging pad

• Bluetooth speakers

• Noise-canceling headphones

• Portable power banks

• Smart plugs

Office Essentials

• Custom notebooks personalized with company branding

• Stylish pens personalized with company branding

• Desk plants

• Ergonomic mouse pads with wrist support

• Branded desk organizers

Apparel

• Custom T-shirts

• Hoodies

• Caps

• Eco-friendly tote bags

• Socks

Lifestyle Items

• Stainless steel water bottles

• Travel mugs

• Fitness bands

• Umbrellas

• Insulated Lunch Bags: Practical for daily use

Entertainment

• Puzzle sets

• Board games

• E-readers

• Streaming service subscriptions

Self-Care

• Aromatherapy diffusers

• Personalized candles

• Relaxation essentials like bath salts and lotions

• Fitness equipment such as yoga mats

• Blue light blocking glasses

Gourmet Treats

• Custom snack boxes branded with the company logo

•         Gourmet chocolate boxes

•         Artisanal cheese and cracker sets

•         Gourmet popcorn tins

•         Branded wine and cheese pairing kits

•         Specialty coffee blends

•         Gourmet tea samplers

Overall, company swag is a fantastic way to market your business. It will help you reach more customers, boost brand awareness and recognition, and increase employee engagement.

With so many options to choose from, you can get creative with your branding. Remember to align your branded merchandise with company values for best results.