How To Boost Product Selling On Amazon?

If you’re into ecommerce business, you would realize that the Amazon marketplace can be a great platform for your business if you get it right. Yes! A large number of buyers who frequent Amazon daily is enough reason why you should set out to launch your ecommerce business on the Amazon platform.

However, you’re not the only one into ecommerce business – that means there are lots of competitions out there for you. That means you must learn what works for you, what doesn’t work, as well as how to keep up with your competitions if you want to increase your product sales on Amazon.

To help you get started, here are some tips on how to boost product selling on Amazon and become a successful Amazon seller:

Price Your Products Competitively

The first way to boost product selling on Amazon is to rice your products competitively. Competition is high on Amazon and the biggest differentiator that sets sellers apart is the price. However, pricing your product competitively doesn’t have to affect your profit though – a slight reduction in price can go a long way in the mind of buyers.

More so, you have to determine which products are trending and worth promoting on Amazon and which products have a sufficient margin to give you a reasonable ROR (Rate of Return) even when competitively priced. Always make price monitoring analysis by collecting Amazon product pricing data. In addition, you can read about How to Collect Amazon Data Quickly?

However, when pricing your products, don’t forget to factor in overhead expenses, inventory, and order fulfillment.

Optimize Your Product Title

Your product title is meant to grab your buyer’s attention, which will, in turn, boost your product sales. So, optimizing your product title will make it appear before buyers and attract them. One way to optimize your product title is to follow this general rule – brand name + product name + features (such as color, gender, use, size, etc.).

If you follow this rule, you’ll be telling your buyers immediately what your product is. Also, you’ll be ranking your products on keywords too.

Stand Out From Your Competitors

Another way to boost product selling on Amazon is to address customer’s pain points of your competitor’s products. That is, you have to pay attention to what customers are saying about your competitor’s products (reviews) and make adjustments to them.

An easy way to go about this is to study your competitors’ product reviews via sentiment analysis.

• Find what customers are saying about these products?
• Find out the top three reasons why customers love these products?
• Find out the top three reasons why customers do NOT like this product?

If you can solve these customer’s pain points and prove to them that your product and business operation is different, then you will win that business. For keeping watch on customer reviews or competitor’s activity make use of smart technology like web scraping services that can extract such data from amazon within short time by automatic manner.

Manage Your Inventory Properly

It wouldn’t be a very good idea for buyers to visit your store only to find out that the well-advertised product is out of stock. On the other hand, having too much inventory can lead to high storage fees for you.

Hence, you need to manage your inventory properly as your inventory performance can impact your business more than you might think. For instance, Amazon can either increase or decrease your storage limits, depending on your inventory performance. In fact, your seller account can get suspended due to poor inventory performance.

There are several inventory management tools you can use for your Amazon products, such as Jungle Scout. These inventory managers limit human errors, which are bound to come into play when making restocking decisions.

Consistently Rank Your Products with Keywords

Due to the rising competition on Amazon – multiple sellers for the same products – it becomes necessary for you to consistently rank your products on Amazon with “keywords.”

You need to always expand and diversify your keyword research to ensure that you beat your competitors and rank high on Amazon with new-found keywords to gain more sales.

Optimize the product title and description with these keywords. Products with only a few lines of descriptions (less than 150) would have a tough time performing well, especially if you’re competing with a seller with lots of positive reviews.

Product title and description with relevant keywords have more opportunities to appear before more buyers and win more sales. Run a search on your competitors’ products, see which competitors are ranking for which keywords, and then collect all the ranking keywords they use. Use these keywords to rank your own product on Amazon.

Most Amazon sellers don’t even think about ranking their products for keywords on Amazon and this is surprising. Nevertheless, their negligence is the perfect opportunity for you to boost product sales on Amazon.

Conclusion

Being an Amazon seller, you would always need ways to boost product selling on Amazon considering the huge competition. These include constantly improving your product listings, titles, and descriptions to monitoring your competition.

Implementing the tips above properly will help you to be on top of your competitions. But if you have any more tips to boost product selling on Amazon, let us know in the comments!