HOW SEO CAN HELP YOUR BUSINESS GROW AND INCREASE LEADS

Every businessperson has its two important goals, i.e., growth and more leads. The growth of business and leads work for hand-in hand. You can’t do any one of it. There are many ways to improve these both like, marketing on newspapers, tele-calling or advertisements. But this is an outdated method of promoting your business. The most effective way of promoting any business nowadays is a good SEO done on the website. Today in this blog we will be discussing how SEO can help your business grow and increase its leads.

1.)     Creating & Utilizing Keywords: An excellent starting point for an SEO strategy is the implementation of keywords. When you set up an account with Google Search Console, you  can access a handy keyword tool where you can find which industry or niche specific keywords, keyword phrases. When determining which keywords to target, look for ones with lower search volume, but high monthly searches.  Those with lower search volumes mean they aren’t as competitive so your company has a better chance of ranking for them.

 

You may be tempted to go after broad, short keywords and phrases, but so will everyone else. When you decide to target long-tailed keywords (keywords or keyword phrases that contain more words that are also more specific), your website’s chances of getting ranked increase and the people who find and visit your site will be more likely to be interested in your product or service.

 

2.)     Good Content Descriptions: The meta description is the one or two line blurb that appears under the clickable web page heading. It gives a brief description of what that specific page is about. The length of the meta description has been lengthened  from 160 to 300 characters. Meta descriptions longer than this are truncated, which is something to avoid. Meta descriptions are to be short and concise. When writing meta descriptions, think of the web user and the questions he or she may be asking when they are conducting a search. Let your meta description be your answer to one of their questions.

 

3.)     Make Your Website Mobile Responsive: More people now browse the Internet on their smartphones than on a desktop or laptop computer. You likely have noticed the difference in screen size between a smartphone and a computer. Websites that aren’t mobile responsive will fit the screen size of a desktop or laptop computer, but won’t shrink to fit the small screen of a smartphone. The result is an ugly, hard to navigate website when a user uses his or her smartphone.

 

Search engines, like Google don’t like unhappy Internet users and since mobile responsiveness is a big deal  for user experience that it is now a ranking factor in its search ranking algorithm.

 

By having a website that is mobile friendly you not only satisfy search engines and possibly get a boost in search results rankings, but you’ll also give your site visitors a pleasant experience.

 

4.)     Active User on Google My Business Listing:  Google My Business (GMB) is a great way for local businesses to get listed online. With GMB, businesses are listed on Google maps with directions, a summary of the company’s products and services, the company’s address, telephone, hours of operation, pictures, reviews and a link to the company’s website.

 

To take advantage of GMB, one must “claim” their business. The provided business summary section is another prime place for inserting keywords. Therefore, try and implement local keyword phrases like “hair salon in X city.”

 

Reviews are also crucial. Aim to generate as many positive reviews as you can. With people conducting more business transactions online without interacting with the company, reviews are an invaluable way to gauge whether someone should work with a company or make a purchase from a business. Online users making their first purchase from a business will automatically read reviews about the company first.

 

5.)     Updating Website & Social Media Content: While it is great to include keywords in the URLs, titles, meta descriptions and images used on each page of your website, a blog where one keep on publishes fresh, informative content is the sweet spot to implement keywords. Search engines also look for fresh, new content that would provide users with useful information that they are looking for. Blog posts help users with relevant, informative, interesting content as well as places where you can implement keywords and links. Consistent blogging also shows web users and search engines that you’re a credible  and reputable source of information which goes a long way in boosting your website’s search results ranking.

 

Your blogs should be written in a way that is easy to read and understand and be free of spelling, grammar and punctuation errors and contain a call to action or some form of engagement with the reader. When blogging, some things to be aware of include link bait and buying, keyword stuffing and plagiarism. Only insert relevant links from other credible websites into your blog posts, don’t excessively use the same targeted keywords and make sure your blog content is 100% unique and original. Website visitors and search engines will thank you.

 

Above are some basic points on how SEO can help in the growth of any business. Also. SEO is an important part of marketing for any business. If you also want to maximize your business leads and increase the growth if your business. To get more information on how you can get your website optimize, contact VIE SIGNALS at their toll-free number (+44)208-144-6264  for a piece of free advice.