How Does Video Webcasting Help Viewers

When it comes to video webcasting, we often think of the benefits from the company's perspective. After all, the business has invested its resources on a video webcasting solution and it expects to benefit from its investment. But what about viewers? Can they benefit, too? You bet they can. Whether your viewers are prospects, customers, or employees, your webcasting program can deliver valuable content, engage, entertain, and inform in either real-time or at each viewer's convenience. Below is a look at how video webcasting helps viewers.

Video Webcasting Delivers Private Content

The whole point of adopting a webcasting solution is to facilitate communication between the enterprise and its audience. That audience can be internal or external – or both. While viewers have thousands of online video content viewing opportunities available on the public Internet, your webcasts can deliver your unique messages to your audience in a controlled and private manner. For example, if you need to explain a new corporate policy or procedure to your employees around the world, but don't want that information posted publicly on a video-sharing platform such as YouTube, you can use a corporate webcast to deliver the content to your team. In this example, your employees can receive relevant information on their computers. Rather than having to attend a lengthy training meeting, they can view the webcast and get the information that they need.

Video Webcasting Engages, Entertains, and Informs

In addition to receiving private content, viewers can also receive interactive content that engages, entertains, or informs. Video webcasting platforms include a variety of interactive tools such as chat boxes that allow viewers to interact with each other or the moderator during the webcast. For example, if a viewer has a question during a webcast, he can enter the question in a chat box. Depending on how the webcast is set up, another viewer might be able to answer the question or the moderator will address questions at the end. Some moderators answer questions as they arise.

Video webcasts are commonly used to present product demonstrations or sales presentations to prospects and existing customers. These viewers benefit by being able to "meet" with a salesperson in a virtual setting. Webcasts are generally less disruptive and less time-consuming for viewers as well.

Video Webcasting Allows for Live Viewing – Or On Demand Viewing

Video webcasting is often used to stream live events such as annual meetings, training sessions, team meetings, team building activities, workshops, and brainstorming sessions. Employees can use a webcast to collaborate with remote team members in real-time. Not only can viewers see and hear each other, most video webcasting platforms include a variety of screen- and file-sharing tools, whiteboards, and interactive chat boxes. In addition to live webcasting, webcasts can be recorded and made available to viewers to watch later. For example, a live training session can be made available to future trainees who can watch on demand – at their convenience.

Video webcasting allows for the delivery of private, engaging, and informative presentations in real-time or on demand. It's a win-win solution for enterprises and their viewers alike.

The author of this article is an expert in webcasting technology and teaches part-time at his local community college. He is also a business IT consultant for many companies to help them with corporate YouTube communication. You can connect with him over at Google+ for any questions.