Choosing the best social media platforms for your business

There is no doubt that social media is a necessary marketing tool for businesses that want to stay relevant and visible. For example, 88% of marketers say social media contributed to increased exposure, followed by a 77% increase in traffic. However, if you don't take full advantage of social media, you'll miss significant opportunities. 

But it can be challenging to get started, and even the simplest things like choosing a social platform can be more complicated than you think. So many social networks are out there, and selecting a channel and developing a strategy can be daunting. Fortunately, however, you can narrow it down to the most popular and widely used platform. 

Which social media do you use for your business?  

When it comes to finding the best social media and digital marketing companies Australia for your business, the first step is to prioritize what matters to you. Does it expand your scope? Do you want to generate more leads? What about brand awareness? From there, it's all about deciding which platform gives the right audience the correct exposure. Is your brand very visual and suitable for platforms like Instagram and TikTok? Are you focusing on real-time events? Does it work well on Twitter? Or do you need a combination of platforms such as YouTube and LinkedIn due to the variety of viewers? Dive into social media and find out! 

How to narrow down your selection 

Perhaps you already know that there are social media platforms for everyone, including connecting people with common interests, similar hobbies, comparable demographics, etc. The point is that there are too many to actively tackle of them. You should also focus on websites that will help you reach your goals. 

How to Choose the Right Social Channel for Your Business 

There are many social media platforms to choose from, so it's essential to first decide on your social media marketing strategy. However, to create this, you need to know the answers to some of the questions. So consider a few things before choosing one or more social media platforms suggested by your social media marketing company Australia for your business. 

-Find out who your target audience is 

 Different demographics vary by various channels and media platforms. For example, where does your audience live or work? Is your audience pretty young? Do they like more serious or easy-going content? Understanding this will help you narrow down the platforms you should stick to. 

-Review your overall marketing goals. 

Some platforms are suitable for top initiatives in increasing awareness and reaching goals, while others are suitable for conversions. So what are you trying to achieve? First, you need to choose the platform that suits your goals. 

-Think realistically about the resources available 

Managing social media and creating content is an industry for some reason – it's a daunting task! Think realistically about the time and resources you need to run your channel. Do you have a dedicated employee or team to help you create and publish your visual content? If not, consider choosing a medium that requires less maintenance or limiting the number of actively managed platforms. 

-Identifies the type of content that has been created. 

For example, have you already created a photo, short video, or blog post? Each platform has a particular type of content that it best presents. Therefore, a way to minimize resistance may be to guide content that already needs to be shared to the most accessible platform. 

-Investigate how competitors and other people in your industry use social media. A competitive survey will help you understand which platforms are popular in the industry. Which account is your competitors working on? Which type of post works well? What kind of comments do people leave? 

The best trending social media platforms for your business 

1. Facebook

Facebook has become a honeypot for social media marketers because of its status as the world's largest social media platform. This platform, which has a broad user base from all over the world, has made it simple for businesses to expand globally.

The target audiences are diverse, ranging from teens tagging their buddies in memes to grandparents looking for images of their grandchildren. In addition, businesses may register a free account on Facebook and run ads to target audiences, making it a cost-effective option.

2. Instagram 

 Instagram has taken over Facebook in many ways. Most brands that were keen on marketing on Facebook are now leaning towards Instagram because most of their potential buyers are there. Instagram began as a photo-sharing platform and has since evolved into the preferred marketing platform. Influencer marketing is one example of this.

This platform is fully mobile and is primarily targeted at millennials and teenagers. Instagram has a job for you-visual content! 

 3. Twitter 

Twitter is also included in the list of top social media platforms. Microblogging sites have a large audience and are indispensable to brands as they help raise brand awareness. Twitter is also keeping up with platform updates and recently released Twitter fleets. Fleets are replies to Instagram Stories that can display posts 24 hours a day. This has changed the way businesses market on Twitter. Twitter is great for customer service and allows people to engage with your brand with likes and retweets. 

4. YouTube 

Video-oriented platforms should not be overlooked when it comes to video marketing. YouTube has a huge audience and may help you expand your brand's reach. However, YouTube is also a fiercely competitive platform. YouTube Shorts is a new feature on the video platform that allows producers to upload 60-second short videos. This development will provide marketers with more options for creating video content.

 5. LinkedIn 

 LinkedIn doesn't necessarily count as a social media platform, but it's a hub of professionals and has become essential for marketing strategies. Brands make heavy use of this platform to promote their voice and goals. LinkedIn's marketing is different from the media above, as LinkedIn's target audience isn't limited to potential consumers. Make sure you choose this platform strategically because you know your business needs to appear in the same presence. 

 6. Pinterest 

Pinterest is rarely the brand marketer of choice, but it's worth noting. Like Instagram, Pinterest is a visual platform with images. So brands that regularly manage their blogs can advertise the same on Pinterest. Lifestyle brands are taking full advantage of this platform, and other industries should use it if they want to reach more audiences with their content.

Are you looking for best social media agency Australia? We can help you with providing the right service. Contact us to know what we have planned for you!