3 Pro Tips for Retailers to Reach Out Using You Tube Marketing

The emergence of the World Wide Web has redefined the way marketing used to be done by any business in the erstwhile days. Social media has come up as the greatest platform for brand identity development.

As one of the first social media channels to come up in the year 2005, You Tube is not there just for watching music videos and program highlights. It is intriguing to know that You Tube is the second largest search engine in the world. You Tube was acquired by Google in the year 2006 and it was, henceforth, assimilated with powerful keyword and search capabilities.

You Tube has provided a great channel for building brand awareness and making your target customers feel connected to services and products. With a standout content there is a higher chance that your video will get viral and you will be able to reach out to a greater number of people.

In order to leverage the power of You Tube, as a retailer, here are some outstanding tips. Just spare a few minutes to go through them.

• Spend Money on Sound, Light and Editing – If you are thinking about where to spend your money then don’t worry. Here are the heads on which you need to focus, on the basis of priority. If you viewers fail to hear you clearly then they will not stay there for more than half a second and your entire work will be futile. That is why you need to first invest on deriving killer sound for your video. Next comes adequate lightning arrangement which makes the difference between a spectacular video and a homemade one. The best part is that you will be able to get these quite affordably and for that you don’t have to break the bank. Lastly, a great crisp editing necessary for creating astounding videos. For this you need a user-friendly editing software that will be quick to access like that of Adobe Premier.
• Consistency is Vital – For achieving You Tube success for promoting your retail outlet, it is vital that you post videos at least once or twice a week. This means consistency in terms of posting time and cadence. You should post it at the same time on the same days. This way you can schedule it directly at the channel banner artwork so that people can get to know when to expect content from you. So this means that you are required to roll out content on a regular basis.
• Try Not to Exceed the Ideal Length of the Videos – One of the challenges, in this case, is to find out the ideal time for which the audience sticks to the video. In most cases, it is three to four minutes after which they leave. There are many who will not even be there for three minutes. It is very difficult to attract people’s attention. That is why you need to judge by being in the customer’s shoe and understanding what story you will stay hooked to!

The above are some the tricks that you should utilise as a retailer to reach out to the maximum number of consumers using You Tube videos. The successful retail brand, Super 99 in India recommends You Tube as a great platform for building brand identity and connecting to a large number of potential customers.