Importance of Search Engine Optimization (SEO) and Social Media

Search Engine Optimization (SEO) and Social Media are both essential components of a successful digital marketing strategy. SEO helps businesses to improve their website's ranking on search engines, which increases their visibility and drives more traffic to their site. This, in turn, can lead to more sales and revenue. Social media, on the other hand, helps businesses to connect with their audience, build brand awareness and loyalty, and engage with their customers in real-time.