An important key in List Building Rapport and Trust
Internet
marketers often discuss the idea of list building amongst themselves. It is one
of those areas of the online business world that is known to be quite
lucrative, but seems to lurk in the shadows when you try to figure out the
success formula.
Some marketers
seem to have a knack for turning lists into millions of dollars each year while
others cannot seem to get one person to sign up for their list. The question
becomes: What is the most important key to building a list successfully?
There really is
one major part of list building that must be applied for it to work. Without
this key, there is no chance that the list will be an income producer.
Building rapport
and trust: Let's face facts- no one will sign up to be on the mailing list of a
SALES PERSON.
As an example,
would you call up your local telemarketer and ask to be put on a monthly list
of people they can call and harrass? Most likely, you would rather have a root
canal than talk to a telemarketer several times a month, right?
Well the same can
be said for internet surfers. If they smell a sales pitch, they are going to
run the other way. No one wants to be sold to. However, they do want to be
appreciated, informed and rewarded for their patronage to your site.
How do you inform
and reward your website visitors?
The answer is by
giving them something of value for FREE. This does not mean giving them
rehashed PLR content that they can find online for free.
This means giving
them information that makes them wonder why you are giving it away for free!
You want your customer to imagine how wonderful your other products are that do
cost money. After all, if they got such great information for free, what will
they get when they pay?
List building
truly can be a money maker, but the very first step has to be building trust
and giving something for nothing.
Someone has to
step up first, and that is you as the site owner. You must say “Here, take this
free information as a thank you for putting your name and email address in the
box.” Then the follow up begins!
Remember, no one
cares how much you know until they know how much you care.
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Comments (1)
Roxanne Arias6
I agree on this because when people see a post like selling something they will just ignore the post and some people may also think that the post is a sort of scam.
I believe most of the people want a freebies and if they saw something free in the post specially those stuff that could be useful to them they will gonna try to view it.