FOURSEVEN - Brand Positioning, Identity, Application & Visual Language - I AM brand portfolio manage

FOURSEVEN designs, manufactures and markets, online as well as offline, Indian inspired handcrafted and contemporary jewellery/accessories made from high-quality materials at affordable prices. Each piece is hand-crafted in sterling silver, 14K or 18K gold with superior quality and follows International standards. The jewellery/accessories market globally is saturated with similarity; in brand look and feel, style and form. In a market therefore with so many players, FOURSEVEN needed to be different with its positioning and brand promise. I-AM was tasked to breathe new life to the FOURSEVEN brand, create a brand that resonates with the consumer and builds brand advocacy. I-AM carried out extensive audits in the global retail jewellery/accessories market and mapped the consumer attitude and buying behaviour in the jewellery/accessories market, their preferences, triggers & barriers of shopping online and offline along with consumer’s thoughts on the brand FOURSEVEN. The brand FOURSEVEN now revolves around the principles of being Inclusive; True/Natural; Individualistic; and Expressive. It is the only brand that allows you to express your individuality with a range of hand-crafted jewellery. The FOURSEVEN identity and visual language comprises Facets of Moods that express beauty of different personalities and moods, in a contemporary and geometric style. This therefore adds a connection between the emotional aspect of the brand and it’s physical product offering. The FOURSEVEN identity combines the 4 & 7 into a mark which has a soft elegance and inspires feeling of freedom. The colours used are coral, navy blue and warm gray, a refreshing, bold and gender-neutral palette. What we did Brand Positioning Brand Identity Visual Language Brand Application Visit Our Website-: http://www.apsense.com/subject/319010.html http://www.apsense.com/subject/319013.html http://www.apsense.com/subject/319016.html http://www.apsense.com/subject/319017.html http://www.apsense.com/subject/319023.html http://www.apsense.com/subject/319027.html http://www.apsense.com/subject/319029.html http://www.apsense.com/subject/319008.html http://www.apsense.com/subject/319009.html http://www.apsense.com/subject/319012.html http://www.apsense.com/subject/319015.html http://www.apsense.com/subject/319018.html http://www.apsense.com/subject/319024.html http://www.apsense.com/subject/319028.html http://www.apsense.com/subject/319037.html http://www.apsense.com/subject/319039.html http://www.apsense.com/subject/317003.html http://www.apsense.com/subject/317005.html http://www.apsense.com/subject/317006.html http://www.apsense.com/subject/317000.html http://www.apsense.com/subject/317002.html http://www.apsense.com/subject/317004.html http://www.apsense.com/subject/317007.html http://www.apsense.com/subject/317008.html http://www.apsense.com/subject/317009.html http://www.apsense.com/subject/317011.html http://www.apsense.com/subject/317012.html http://www.apsense.com/subject/317013.html http://www.apsense.com/subject/317015.html http://www.apsense.com/subject/317016.html http://www.apsense.com/subject/317023.html http://www.apsense.com/subject/315304.html http://www.apsense.com/subject/315303.html http://www.apsense.com/subject/315306.html http://www.apsense.com/subject/315308.html http://www.apsense.com/subject/315309.html http://www.apsense.com/subject/315312.html http://www.apsense.com/subject/315314.html http://www.apsense.com/subject/315315.html http://www.apsense.com/subject/315317.html http://www.apsense.com/subject/315311.html http://www.apsense.com/subject/315310.html http://www.apsense.com/subject/315313.html http://www.apsense.com/subject/315316.html http://www.apsense.com/subject/315318.html http://www.apsense.com/subject/315319.html http://www.apsense.com/subject/315320.html http://www.apsense.com/subject/315322.html http://www.apsense.com/subject/315324.html http://www.apsense.com/subject/312945.html http://www.apsense.com/subject/312947.html http://www.apsense.com/subject/312950.html http://www.apsense.com/subject/312951.html http://www.apsense.com/subject/312955.html http://www.apsense.com/subject/312960.html http://www.apsense.com/subject/312964.html http://www.apsense.com/subject/312966.html http://www.apsense.com/subject/312969.html http://www.apsense.com/subject/312972.html http://www.apsense.com/subject/312942.html http://www.apsense.com/subject/312946.html http://www.apsense.com/subject/312948.html http://www.apsense.com/subject/312952.html http://www.apsense.com/subject/312957.html http://www.apsense.com/subject/312961.html http://www.apsense.com/subject/312965.html http://www.apsense.com/subject/312967.html http://www.apsense.com/subject/312968.html http://www.apsense.com/subject/312971.html http://www.apsense.com/subject/312974.html http://www.apsense.com/subject/312935.html http://www.apsense.com/subject/311545.html http://www.apsense.com/subject/311552.html http://www.apsense.com/subject/311555.html