what is seo
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
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Arthur Jones
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SEO, or Search Engine Optimization, is a set of practices and strategies aimed at optimizing a website or online content to improve its visibility on search engine results pages (SERPs). The primary goal of SEO is to enhance the website's ranking for specific keywords or phrases relevant to its content, making it more likely to be discovered by users searching for related information.
Key components of SEO include:
Keyword Research: Identifying and targeting relevant keywords that potential us