20 Local Marketing Strategies

A staggering 85% of business owners rely on word-of-mouth recommendations, demonstrating how important it is to target local clients. The strategies you'll use for local marketing are a little different from those you'll use for broad marketing because you'll be putting more effort into locating, contacting, involving, and appealing to locals. We have 20 tried-and-true local marketing concepts and strategies for small companies. Let's first clarify what we mean by "local marketing" in detail.