Attracting a wide range of customers is the main reason why we are starting a business on the Internet. With each passing day, there are fewer business owners who do not promote their products or services online. In addition, Internet allows you to make money without producing anything, but just selling banners and eternal links from the sites with high traffic. A high website traffic is the key to the success of any online project. Our experience shows that in order to get traffic to your website, you need perform the following steps:
- Analysis of your market niche
- Building a strategy to attract more visitors
- Enhancing the attractiveness of website pages for search engines and for the people
- Advertising and traffic exchange
- Becoming an expert and getting fame for your brand.
Let’s consider each of these steps in more detail.
How to analyze your market niche
1. Identify and verify your competitors
Try to use the Alexa Toolbar to find out who the visitors of your competitors websites are, where do they come from, how much traffic this sites are receiving etc. Here we will not dwell in detail on this point, because you can read our article: How to monitor your competitors' website traffic with Alexa.
2. Check website analytics and ask people's opinion
In addition to the analysis of competitors' websites, use Google Analytics or another metric to see how people behave on your site (time on site, pages per visit, bounce rate, and so on). It will allow you not only to make the necessary changes, but also to make a good impression.
These two steps will allow you to build a powerful strategy for the content filling and further promotion of your website. A strategy based on a thorough analysis will surely bring you success. The next step after the strategy building should be…
Enhancing the attractiveness of your website
3. Make your website visually appealing and pay attention to SEO
As we mentioned above, here it means the attractiveness of your website not only for its visitors, but also for search engines. Optimize your website content for search engines by focusing on long-tail keywords. Make meta descriptions for all your articles and alt text for all the images. Ensure that your website has interesting headlines, internal links, and calls to action. All this will help you to increase organic traffic. With a minimum of quality content, you can start…
Advertising and traffic exchange
4. Advertise
Contextual advertising is an excellent way to attract more visitors and get your website in front of target audience. Define your main goals (get more traffic, boost sales, increase conversions etc.) and adjust your paid strategies to suit them.
5. Use traffic exchange websites
Automatic traffic exchange websites help to increase the number of visitors to your website by attaching to it a minimum of effort (Read How to completely automate traffic exchange autosurf). Our Alexa Surfing service allows you to get traffic to your website and increase Alexa rank, which is very important for blogs that sell banners and links. Learn all about how it works here.
Becoming an expert and getting fame for your brand
6. Start to promote your brand in Facebook or other social networks
Start with the promotion of your own Facebook group, where people can ask questions about your products/services and get support from you. Regularly make posts with links back to your website. Before each link paste a short text that will motivate members to link. It is also a good idea to promote your own YouTube channel with videos that are useful to your followers. Overall, the choice of social networks for promotion should depend on your individual strategy based on the analysis.
7. Start a forum on your website
A forum will help your site to quickly begin ranking for a wide range of key phrases, as well as increase time-on-site and decrease bounce rate. In addition, forum will make it easier to find out the desires of your potential customers and use it to build a strategy for further advancement.
8. Make posts and comments on relevant blogs
Choose for these actions only well-known and high-quality sites from your niche. It will allow you not only get more traffic, but also establish yourself as an expert, whose opinion will be respected.
9. Publish new articles more frequently
According to observations, creating at least 6 new high-quality posts per week will help you to quickly increase website traffic.
10. Mention influencers in your posts
When publishing a new article, leave links to the pages of recognized experts, as well as to the promoted blogs on your topic. In return, they can also mention you on their online resources. It helps to get more traffic and establish business communications.
Finally, it is noteworthy that each site has its own promotion strategies that are working or not working well. Study your website analytics to identify the methods that are the best for you.
Thanks for attention. If this article was helpful to you, we would be grateful for your feedback. Good luck!