How To Increase Customer Acquisition For Online Shopping App
Online shopping apps have created a buzz over the last few years. The craze has gone majorly overboard, but in a very positive way. Customer acquisition is a major concern for mobile app owners, because it mainly serves the entire purpose of its existence. If done properly, businesses can maintain a long list of die-hard customers for the rest of the time.
Acquisition is however, very procedural - customers have to be drawn through a process that ensures that they have become associated with a brand. Most of this procedure depends on developers and the marketing strategies, which defines the success of customer acquisition. Let’s keep it rolling and understand how you can gather more customers for your online retail business application.
How to increase customer acquisition for online shopping app
Acquisition of customers is usually carried by a couple of factors, which are then driven by many other factors. Let’s have a look at them below.
1. App Awareness
If you want to grow your business, you will have to spread awareness about it. It all begins with increasing the presence of your shopping app, which can be done in 2 ways - mobile marketing & app store optimization.
2. Customer Acquisition
Acquiring new customers largely depends on your existing customers. For example, ratings and product reviews encourage new customers to try out an app, product or brand that they haven’t tried before. Encouragement thus plays a huge role.
3. Customer Activation & Retention
Once you manage to bring visitors to the app, you can convert them into customers by giving them a great customer experience through a fantastic app interface. Moreover, after activating them, you can retain them by offering loyalty programs.
It might be really hard to start your mobile commerce journey because you need to be flexible with your strategy to haul in more application downloads, acquisition and retention.
But, how to manage new customers?
It is easy to manage new customers when you have old ones to vouch for your business. But it can be a lengthy process to deal with new customers from the scratch. Lead generation, management and conversion are the 3 key factors that your business must be prepared to manage in the initial phase. Thus, offer customer support from the very beginning.
Or you can also opt for CPI
CPI, i.e. cost per install is another fancy word for customer acquisition cost. It simply means that you pay to acquire unique customers. It can be expensive, and will be very expensive when you start it in the beginning, but over the time the CPI will decrease. To ensure that your CPI does not burn a hole in your pocket, you can use organic ways to create an awareness before launching your app. These organic methods such as social networking and PR can be continued thereafter.
A couple of other things which matter a lot for acquisition.
Quality
Product driven content
Viral approach
Specific call-to-actions
Presence over right platforms
Customer engagement
Endorsements or collaboration
Your ecommerce mobile app for Magento can definitely increase your customer base by acquiring quality leads and converting them in a smooth way within a short period of time. Once you get it all managed, it would be a flawless journey for you and your customers.