Building a Killer Email List From Scratch

A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned. What are the best ways to build a list? We’ve collected the top 15 to share with you today.

The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say

With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader's preferences.

As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.

Take a look at the 5 tips we’ve collected to help you build your email marketing list:

1. Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.
2. Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.
3. Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.
4. Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.
5. Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.