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Google had planned to have similar results as Google Gmail.
However, as all seemed well, Gmail has struggled. The ads are context-specific, based on the content of the email. This announcement has caused a stir among privacy groups. Lawsuits were threatened and there were close calls from Gmail. The problem was with the scanning of e-mails. It was considered that read each email, Google violated the privacy of individuals. There is also concern that security problems due to the large storage capacity and time can cause retention in future emails.
Google own reputation by then was beaten for the first time. The timing could not be worse because Google was about to go public. Brin and Page, who expects the positive reception for what they believed to be a superior product, were surprised. They hoped that the protests were just a passing cloud and that things will soon be established. They said that the analysis of e-mails have been automated, and they are not informed of the content. They explained that each service provider email scans emails for e-mails visualization and detection of the virus.
Over time, and more and more users use Gmail, have started, they began looking for a very satisfying experience. The bad publicity has begun to die slowly, and Gmail finally became a great success.
Google story a journey -
When the time came to Google to go public, Brin and Page wanted to play their way back. A typical bag US output is made with the help of major investment banks. These banks have the advertising with the help of what is called a road show, the price of social assistance, and guarantee a minimum amount to the issuing company. However, there was a conflict in the objectives of the investment bank and the issuing company. While the investment bank would share undervalued to increase in value and gain privileged investors. The company would now be the price as high as possible to increase the maximum amount possible.
Google does not want the investment banks, which have the final say. They were ready, only half the price of investment banks to pay usually required in, and wanted to impose conditions on the IPO. They wanted the, IPO be egalitarian - anyone can invest. The minimum number of shares was only 5. Price based on an auction, as Google ads. In his view, traveling exhibitions disclosed unlawfully information for a small number. To make things right, they released all relevant information on the Internet, so that everyone can see.
Class A and Class B-Class were for regular investors, each with one voice - maintain well control, two classes are issued shares. Class B shares were alone with ten votes each and, gives them absolute control.
The date of issue of the shares approached, she began skepticism that arises in connection with the Google stock. The price range - $ 110- $ 135, about 150 times earnings per share to be considered started too high. It was after the share issue, the Google employees exercise their options and leave the company feared that. To make matters worse, published Playboy magazine an informal and very informal talk with Brin and Page. It was made an interview much earlier, but it was planned to take full advantage of the hype surrounding Google. Moreover, to be a violation of the rules of the SEC, as he sowed the seeds of doubt in the minds of potential investors about the seriousness of the guys at the top of the hierarchy of Google.
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Google venture capital, they had a lot at stake, they had to intervene. It was decided that item Playboy is receiving from Google documents connected to avoid violation of the silent period. In addition, venture capital investors decided to get all the actions planned Google for sale - a sign that it is that the share price increases to be expected. Finally, the Google IPO was completed and the action came to $ 85 per share. It is currently traded per share at $ 530th
Google continues to go well. He has the business AOL Europe has to buy almost under the nose of Yahoo, AOL million with had guaranteed nearly completed an agreement with AOL to Yahoo. The agreement was made by Sergey Brin. Sergey Brin responsibilities involved, to make primarily deals to reduce costs and manage issues related to culture and motivation related. However, Larry Page is more in the practical work. He also directed the hiring of staff and identify innovative projects that showed the greatest potential. Eric Schmidt, CEO, now has resumed operation. It has ensured that the projects remain on schedule and that the deadlines are met. He also took care of finance, accounting, and other systems.
Innovations kept coming. Google Suggest knew what to look for. Google Desktop has been a complete search solution for your PC. Google video search and a Google satellite map, increases. Google Scholar was introduced to help the search for scientific work. The list grew longer.
Google story a journey -
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In the midst of all this, Google began an ambitious project which books to digitize all in large libraries and provide to Google users. University, of Michigan were selected some libraries. The books were scanned using technology that was soft in the books and does not affect them. After analyzing these books will be provided in a manner available that does not allow copying. For books on copyright, capable users only snippets of pages would be seen.
To win the support of publishers, Google came up with a value proposition. It would indicate the cost of the scanning and indexing books in exchange for the right cover in their search results. Then, in a form which does not allow copying. It would also be a direct connection to the bookseller, make the book available was acquired. So Google, in fact give, the user an idea of the book content and the attempt to buy it. Over time, he won the support of publishers. The project is called Google Books.
In the future, we could see Google's massive computing power to use research in the field of genetics support. Already, Google has a map of the human genome have downloaded and,explore opportunities for biologists. Millions of genes, and many biological and scientific data are a combination that can run a power system from Google, the computing power, and storage...
Google story a journey -
The book is very well written. From start to finish, ensures the author that the reader is interested and intrigued. And it is with so the whole drama at all. With only, logical sequence of events, which sometimes move the focus to the secondary characters and simply describe articulates how the Google phenomenon developed, the author gives the reader every reason to read the book you. The characters of Larry Page and Sergey Brin are well described. The book is written as a novel, so the reader can never get bored. The author should also credit for her neutrality be given. While its founder is particularly generous in his praise of Google in general and, is also critical of them at times when his interview with Playboy unseemly.
On the other hand, the author sometimes goes to a level of detail that is testing the patience of the reader, as the detailed description of the Burning Man Festival. In addition, some characters like Charlie Ayers, the chef, Excessive, importance given. While there, the residence of the head of Google's understandable, attract a new food culture and staff, helped created, he devotes an entire chapter and that includes his recipes that are not needed or justified.
Overall, the Google story takes you on a journey - a journey through the history of time biggest Internet success so far. It is a journey that is taken hold and is one to enjoy.
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