Why You Should Use A Facebook Business Page?

Platitudes Business: Why should I a Facebook business page is not your Facebook profile!

I was compelled to write this article three parts after the meeting many business owners who have not yet realized the benefits of a business page for your brand, products or services, which, in my opinion, I really had to cheat. And then there are those that either the concept of a separate company Facebook page misunderstood or mistakenly think that there are people a portal to online privacy unit. I myself met entrepreneurs who separated several Facebook accounts have noted with applications for my misfortune - as unnecessary work for them.

- vs. private staff

Profile and Business Facebook page (almost) mutually exclusive and lead a completely different life, provided you always remember to send changes to your page. Although there is a limit to what is on their Facebook profile "public" unless someone is a friend of yours, if you are still concerned about the distinction that does no harm to block other settings if you will - Facebook gives you the flexibility and control to do so.

On the other hand, in the shoes of your family and your friends, you probably do not want to see an update of your company every time you log on facebook not want to read about the work of a friend, if you. Of course, if you have chosen, I love your company page, then it is another story, but keeps the two separate, where everyone has the opportunity to hold first, and an individual's preferences.

Since you have a universal log-in and there is no limit on the number of pages that you can create and manage.

- It is not for you!

There is nothing more frustrating than clicking on an icon on a site Facebook to get someone, then Facebook profile. This looks unprofessional and as you do not use a handle on Facebook for business. I've lost count how many times has this happened to me, and if he does it, rather than take the time to know whether it is actually a separate page, just switch off and close the web page.

I'm not personally used friend requests to people to send that do not know, but in this case I have? Therefore, if it landed on a Facebook profile followed by clicking the button on Facebook and a Buddy request. This was adopted. But they do not receive business updates but photos, comments, updates friends, etc., not only the person, but his friends, so I do not know, Adam. I made my point?

- Highlight RSS

One side or the new timeline is the equivalent of email marketing on Facebook and supported its success with people to reach and engage. Think of it as the inbox of a person, all on the page, ie company gives up its messages in connection with, a newsletter that fans have embraced. With the added benefit of a subscription cancellation fees much lower depends not pinned it to their friends send (albeit an incentive to make the building), it is much less time to spend a day and a sentence or two is all you need to get potential new fans and increased exposure for you.

But forget not vice versa, because what you have read from others on their own RSS page will not only provide much inspiration and material for their own content ideas, but also more opportunities for comments to other positions and by their fans / friends to see.

The conclusion is that without your RSS page, you can not be seen or noticed on Facebook - (it's really embody) the domino effect!

Essentially the newsfeed page corresponds to more attention for your company / brand, a valuable overview of what he says can enjoy with people resonate, but also the conversations with new audiences more.

Make sure that you are using Facebook as a business page to post a comment / post on other business sites.

- The labeling and notes that the page

Is not it great when your friends and family day the images that they did not know they were or where you were at the time? All this is fine, but do you envision your company name Facebook page can be marked and commented on them - it would be a very limited audience, right?

Well, it is good that this is not the case - another very advantageous feature pages is that in addition to those who love your site, a site owner / comment on your business page marked just opened a public virus. And of course, each time to do this, the number of his name side chains ultimately maximize seem not see how many fans but also fans of their own to the rich pickings in terms of commitments and new fans.

- The sky is the limit!

Did you know that the Facebook profile is limited to 5,000 friends? Not that I know someone with this number, and when I did it, I'm pretty sure it would be too scattered, never to spend time with your server!

A Facebook business page is another story, with no limit on the number of people that you can receive. During 5000 friends could be met in a Facebook profile with derisive giggles about its authenticity, if you have 5000 or more on your side, as companies will be highly appreciated. But why stop there?

- Search Results for Google

It is important that your online business is focused on the traffic to your website, social media is the cornerstone of your online presence in general. Facebook pages are indexed in Google, which means they are optimized for search engines. The more you are more visible capital of your company is in the research, which translates to social networks in an increase in online presence and active and productive printing.

- And the winner is ...

Who does not love a freebie! Competition / Contests are a great way to build engagement with their followers / fans and to promote other such business page and share your content, so immediately ambassadors for your brand or business.

You are in my humble opinion, one of the most fun and creative features Facebook page of the issue and more a Facebook profile can not provide. The main reason is that they are generally available by applications or advertising profiles do not provide software and, in the case of applications generally only be installed on Facebook here (see) another feature unique page for the company.

Competitions are a very effective way to encourage people to your site or content and develop to share their tastes. Is it to talk enough?

- Likes Highlights

they will not only provide an idea of your brand / company available and their interests, but also the sites of these companies have also this should encourage mutual'd loved display business - In this way, you can submit pages of other brands / companies that wish.

Just click on the "like the pages" link on the left side of the screen you can choose from a list of sites in various categories, including brands and products and the companies and organizations. Of course, similar companies that will or an association or connection with, for example, additional services, reliable suppliers and so maintained further, is always maximum effect.

- homeowners business page

As with the content management system from a Web site, a director of a company site or administrator rights on other Facebook account holder with a level of different levels of delegate approvals for which you additionally work more efficiently and free up your time to other focus areas of your business, an additional level of security because the user does not specify / password for your Facebook account.

You can also make someone a manager / entrepreneur is already offered a manager of your business page. This simply connect the business side that their Facebook profile image in the About your business page area and say that they are a company page on your Facebook profile. In my own business is the advantage, so that people that business people can be seen, in the same way that the purpose of a business website done.

- Business Showcase

A business Facebook page you can view information such as opening times of their business, map location, phone number, e-mail address (s) and address of the site (s) to see, and so without his personal contacts, such as a cell phone number to endanger, address, Gmail, etc.

In the website you can also add to three addresses of your choice, in addition to your company website - include some suggestions a link to your Twitter profile, LinkedIn profile / business, Google+ page, blog address, etc.

You can further your business by business, a description, mission, point established in the prices of products (recommended by a call to action with website link), etc.

- Here and applications

Register here, Twitter, e-shop, website link or iFrame - these are just some examples of how you can use through the use of third-party applications your business page here, another unique feature of Facebook pages. Not only, but most of these applications are to download and use, and in many cases, completely free, adaptable to your needs. You can even have an Amazon or eBay to set up!

One of the many advantages of this is that the fans can subscribe to your newsletter, visit your Twitter account, buying your products / services, etc., without having to leave Facebook. And since Facebook M.O course to promote traffic to stay within their own walls, which is in good hands. I chose one of the tabs on my blog to use (in addition to the place where you can also see).

- Advertising and Promotions

Ok, so they are not free, but still Facebook Ad wipe the floor with many other (free) and organic techniques to grow your fan base. I'm not saying that other methods are not as powerful, much less, but there is a reason why you are paying for the ads - that really work!

Facebook ads appear in a side to the right side of the Timeline (RSS) bar just before the friends who are / bar, are out of the state. During a display created by a page that is the beauty of them that their audience is not limited to fans side; where they are used to lead their friends to.

While Facebook Ads payment institutions are to spend, and if not handled properly, you can control your spending on a budget, start and end, and the maximum price per click (if you choose this route), etc. Facebook offered the choice between different levels to meet the advertising for your budget and your goals. You can also administration panel display to manage your pages to track their effectiveness in the same way as Facebook Insights (see 19).

Promotions are also a payment institution, but slightly different Facebook ads work, in which they appear in your News Feed, so that there are specific looks more natural and less aggressive form or. And while most of us know that click on the person, on an ad, posted it's worth, it's not as obvious or actions known.

- I am in the middle of town!

Check-in tool is another great feature that you can use to encourage people to participate and interact. It is also an easy way to provide social proof that your business site with people and helpful resonates. In other words, those who have loved your effective business page your business supported her friends. And this type of social proof is a key factor in the purchasing decisions of consumers.

Of course, this depends if you have a physical location, so if you are a working (digital home sellers) are not be the most useful feature, but needs to know, and something that is not in a Facebook profile!

- Note

This understanding is still widespread and appreciated interactive tool Facebook can far almost like a blog can be used as another platform on which to develop your products, services or brand. The notes are similar to blog entries that can add to or edit content, and also the limitation of 420 characters to avoid in a status update.

Fans can also like your notes and comment and every note in which your business page had been found or discussed is that accessible by you. You can even with other fans interact through your business page that not only increases the exposure of your site, but also gives you the opportunity to visitors to your blog and industry to increase authority and credibility.

You can add comments, photos and pictures, fan pages add another day and even the style and design Notes format, namely use bold, italic or underlined, numbering, bullets and trading blocs.

Why are they so important? Now, Google index your notes if you properly optimized, increasing the chance to appear in a Google search, which of course means an additional traffic flow for your business or brand.

There are a number of years, you can use the notes as a platform for blogs in good faith, but it seems in providing news updates were buried. There are rumors that Facebook but to reactivate the functionality of blogs Notes to watch this space for developments!

Use Facebook Notes tool - if so, why?

-Contacts Import / Invitations

While Facebook use than page, you can invite a number of people that increase love and their number of fans exponentially. This is absolutely my recommended point in a company's page settings, because they are already on their captive audience and therefore very influential in the growth of their taste with your own RSS feed. As I indicated in paragraph 14, who are the people your site effective business happy to support your business to their friends. And this type of social proof is a key factor in the purchasing decisions of consumers and helps support non-profit organizations also. After all, word of mouth is the oldest form of marketing in the world, but is probably the most powerful, is not it?There is nothing wrong regularly as your page and lists undoubtedly increased with re-invite contacts since the last time that did anyway. Facebook allows you to also to choose what people want to invite your page as Al, so you can make it more specific, if desired.

- link to your business on Twitter

If you synchronize your Facebook page with your Twitter account when a message in Facebook is created, the two social media channels will be updated simultaneously. This is not only a quick victory, but they work smarter, as you do not update on the two channels with the same content. Note, however, if the Social Media Dashboard HootSuite that do not otherwise also avid fans published in both social media channels used quickly when they see twice every time!

- Name Single User

A username or unique URL vanity as Facebook.com/example also help you in finding the field and make your company name also Facebook, especially useful if that is your brand / product / service.

Each time you add your location to your Facebook user profile, if you were an employee, also has the ability to add your company name in your profile with a link to your business page (note that this is not and link your Facebook profile page, only show where you work).

- To the activity of your page analysis

Once you have 30 flavors, you are to see to be able to Facebook Insights to that offers in each of its business news page of an in-depth analysis to see how many people reached his message to speak to him committed about how much and how his friends. You can also buy the different messages shows the percentage of people from his post to his friends him after he talked compare. You can also export a report from its Facebook Insights into a table and email.

As defined by Facebook ", offers insights entrepreneurs the Facebook page ... with measures to their content. By understanding and analyzing trends in the growth and user demographics, consumer content and content creation, entrepreneur side .. . are better equipped to improve their business with Facebook. "

Ultimately, Facebook Insights provides a platform for something that really should definitely look - the content resonates most with people, whether updates status particular place the links posts or your latest newsletter or something to blog so that your messaging for can adjust maximum effect.

Are you the Facebook profile or Facebook for the range of the company? What are the other benefits or both found disadvantages? I love to hear your experiences