Why are Pharma Franchisee Companies The Backbone of Indian Pharmaceutical Market?

The benefits of pharma franchising include a reduction of prices of drugs in the market, creation of employment at the local level. Pharma franchiseeshave a strong hand in building competition and helps to provide affordable medicine compared to the bigger multinational pharmaceutical companies. If only 100 companies cover-up the whole Indian market and mostly foreign pharma giants. Their monopoly of market by large pharmaceutical companies may cause decrease in competition, increase in price, shortage of life saving drugs and also unfair market practices.Competition always provides profit to consumers, and in the case of healthcare, benefit to the consumers is paramount.

Single franchisee distributors directly purchase medicines from company and make primary and secondary sale on their own basis. Multi franchisee distributors purchase from a company, appoint their own franchisee to distribute. Their franchisees are responsible for market sale. In this case, pharmaceutical companies provide most facilities to them but they give only little margin.

The major reason for the boom in pharma franchising is the evolution of high tech manufacturing units in excise free zones, catering to the needs of such companies. Huge capacities have been created and the pharma manufacturers are willing to accommodate small batches for individual promoters.Pharma expos provide educational seminars and sessions allowing interaction with franchise experts and specialists. It also provides the opportunity to learn from other entrepreneurs seeking the right brand for themselves and compare notes, impressions, hopes, and fears.