Some Ways to Market Your Blog

Posted by Devendra T.

Marketing

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Here is a handy list of common and some uncommon ways to market your blog.

Promote it on your website. It’s surprising the number of small and larjavascript:nicTemp();ge companies that actually have a blog, but it’s not promoted anywhere on the main site. We like Top 42 blogger PR 20/20 that not only has the blog on the navigation, but also lists the latest three blogs along the right side of the website.
Include the blog URL in your email signature. All employees are part of your marketing team today. Every time they send an email, it’s a marketing opportunity.
Blog on Print. Put your blog address on your business cards, direct mail and print advertising.
Fan Yourself. Many business owners forget to tell employees to fan their own sites on Facebook and Follow on Twitter. Be sure employees know that you’d love if they shared relevant posts with their networks as well.
Leverage Twitter Hashtags. When you promote your blog via Twitter, use relevant hashtags (i.e., #marketing) that prospects may follow (try Twitag for more).
Post your blogs on Facebook.
Post to your LinkedIn status.
Submit to directories. Here’s a huge blog directory list from TopRank).
Include in any press releases. By using services such as PR Newswire, Marketwire or PR Web, you can get your blog link placed in sites like Google, Yahoo! and sometimes hundreds of other sites (select the SEO option where they embed the links into the releases).
Post regularly. The more you blog, the more opportunity you have to be found. Consistency is key.
Guest post. Find blogs where your customers are hanging out and volunteer to blog. Be specific with the subject when you approach the blogger. It shows you did your homework. Also, bloggers are always looking to take a breather…as long as the information is relevant and valuable.
Interview. Bloggers love to be interviewed. Doing a post about them is a sure way to get your post spread around.
Submit your site to Google. Just in case your site isn’t getting picked up.
Put your blog on company invoices as well as other correspondence to customers.
Showcase your employees on your blog (see Indium). Employees love to promote their own blogs (remember, they are your most important asset).
Develop an opt-in eNewsletter out of your weekly blog posts.
Talk about your blog when you speak at events.
Listen to customer issues on Twitter and respond with links to blog posts that answer their problems.