ROLE OF PUBLIC RELATIONS

Now days the role of public relation plays very important aspect to build strong image building. Public relation is a range of program that design to promote or protect a company’s image or its individual product. It is a communication that the organisation delivers messages at the right time and in a right place to the right audience. Crystallizing Public Opinion is important to interpret the public to the client, which means operating the company in such a way as to gain the approval of the public. PR professionals serve as management interpreters. PR increases brand awareness, lead pool.

It enhance about brand visibility. Public relation is essentially a long term process, designed to build and develop the status of a particular brand over a period of time. Public relation is a cheap mean of communication. It’s perceived by consumers as a more credible source than other media of promotion such as advertising. Develop relationships strategically with journalists and learn their styles.

Each news publication has a different personality, tone, and set of criteria for submitting work. The better you tailor your submission, the better the chances of your story being published.

Gets your message out relatively cheap, build trust about your brand, creates buzz, build visibility, attracts interest from investors, volunteers etc are few media relation values. Success is led by the power of communication.

Press release is one of the most significant PR tool which is often also called a news release which is a communication between the author and the media, such as a news organization (print, TV, radio, web). Provide journalists with information with which to build up a story. The goal is to get a story published, or to have the news item included in a story about similar and associated topics.

“Public relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization, followed by executing a program of action to earn Public understanding and acceptance.”