Being Frugal as a Start-Up
It is an unfortunate fact of business that half of the
start-ups in the UK will have gone bust within the first five years. This has
worsened in the current economic climate, with many blaming the current lack of
funding available from banks. What it is vital to take from this statistic is
that cash flow is all important in the early days of a venture and frugality
can be your friend when it comes to long-term business success.
Building on a Sound
Business Plan
The more research carried out prior to setting-up a business
the more likely it is to stand the test of time. A business plan will need to
include research on competitors, expectations of your own start-up costs in
terms of premises, equipment and staff and detailed information on both profit
and loss and cash flow forecasts.
This is also the phase when you should consider what type of
business entity you want to establish. If you are going it alone in the early
days you could consider
the sole trader route, a partnership will offer someone to share the load
with, but can sometimes lead to conflict, and the limited company option offers
more personal financial protection but comes with additional responsibilities.
Protecting Your Assets
Security in
all its many forms is something that is often given scant attention during the
early days of a start-up. However, in this era of rampant data hacking it is vital
to protect your own personal and financial details and those of your clients
and employees. You will also quickly accrue a great deal of documentation which
will be needed for tax returns, client projects and human resource requirements.
To make sure this data is stored securely it’s advantageous to use a document
management service. This
helps to keep you in compliance with business and tax regulations which require
you to store data for a fixed number of years.
Reducing Overheads
We all know
the advantages of being frugal in our personal lives and this can be carried
over into the business arena. Consider carefully any purchase and ask yourself whether
it is a genuine requirement or just an optional extra.
Premises
If you are a
sole trader or employ only a few people it can be cost efficient to start off
working from home. You can use a virtual office to provide you with a business
address and telephone number and even the occasional meeting space for staff or
client requirements.
Working from
the cloud also means you can all access data easily and quickly and the
advancements in technologies such as Skype, screen share and online chat mean
staff can network regularly.
Equipment
Unless you
use specific equipment for your profession you can get away with running a
business on a shoestring, with only a laptop and mobile phone. Additional
equipment such as printers and photocopiers can be used at your local print
shop and anything vital for your business can often be leased or bought
second-hand, creating substantial savings for you.
Staff
Employee
wages and benefits will be some of your biggest overheads so before you hire,
consider whether you can sustain that person’s employment over the long term.
If you are not ready to make that commitment yet look to freelance staff in the
interim who will be able to fill almost any gap within your business.
Take Advantage of Expert Advice
Being frugal
however, doesn’t mean skimping on areas where expert advice is called for. You
can make substantial savings on your tax bill in business if you know what expenses
you can legitimately claim
for. Therefore, it’s often more cost efficient to pay for the services of an
accountant who can steer you in the right direction early on.
The same is
true for legal advice and insurance. Better to have a watertight contract drawn
up by a solicitor and be covered by adequate insurance than to find yourself on
the wrong side of a legal claim and ultimately fined, prosecuted or out of
business.
There are
many advantages to approaching business with a frugal mindset, not least the
fact you can show any investors you are spending their money wisely. Ultimately
it is better to spend on areas which will offer you greater protection and
peace of mind and cut back on those which are more about image than substance. That way you have a much greater chance of making
it well past your fifth anniversary in business.