Viraat Technology’s first-of-their-kind Smartphone Apps – The distinct advantage for your business

If a prospective customer does not receive a response within
48 hours after meeting a sales rep, the probability of closing the sale drops by
85 per cent.

Is your company wasting time and money on such sales calls? If so, what can you do to dramatically increase the closure rate of your sales calls and the productivity of your sellers? A quick analysis shows that great sales organisations do four things extremely well:

1. Hire the best sales people: True professionals, who under-stand the customer’s requirements, propose the best  solution,  communicate  it  quickly and clearly.

2. Continuous training: The best sales professionals are always learning, adapting  and  refining their  techniques. Formal training accelerates this and helps spread best practices across the team.

3. Motivation: Sales reps are human beings. The right incentive structure can be a powerful motivator for great sales performance.

4. Provide the right tools: The above three factors depend largely on the individual and are beyond the organisation’s direct control. But if the organisation arms its sellers with the weapons of modern sales warfare, this single factor can dramatically increase seller productivity and  the closure rate. After all, a seller needs tools just like a soldier needs weapons.

What are the right tools?
Most  large  organisations  already  have  sophisticated  CRM and sales forecasting systems, with custom-built software, dedicated mobile devices, etc. for field sellers. Smaller organisations earlier found it hard to invest in such tools, but now, thanks to cloud computing, they also have access to most of these. But NONE of these enable the seller to bridge the two crucial gaps of customer response – time and individual productivity. The need of the hour is a simple tool that:

l is always with the seller, and enables him/her to shoot out instant, real-time responses to the enquiry from anywhere:
while  travelling  to  the  next  meeting, from the office, from an exhibition stall, or even from home;

• is so affordable that the organisation doesn’t have to think twice about making the investment decision;
• is so thoughtfully designed that it’s as easy to use as a smartphone game; and
• provides enterprise-class functionality, security and manageability
  

Until   recently,   such   a   tool   did   not exist. But in January 2015, the Viraat Technology group of Mumbai launched two smartphone apps that fit this exact need. Both apps are built around Viraat’s vision  of  using  technology  innovatively as a business tool and at ` 2500 for an unlimited annual subscription, both offer superb value for money.

“InfoAsAp” (www.infoasap.biz) is for all field sellers. Its sole objective is to enable the seller to respond to the customer as fast as possible, with minimum fuss and maximum accuracy. Three simple steps are all it takes:

1. Scan the customer’s business card (using the smartphone camera);
2. Select the information of interest to the customer: price list, catalogue, brochure, etc.;
3. Click to send the customer an instant, pre-formatted email with relevant product information attached
   

“ExhiAsAp” (www.exhiasap.com) is the same concept, optimised to work from an exhibition stall. It totally eliminates manual collection of visitor forms and visiting cards and slashes post-exhibition workload by nearly 100 per cent.

With customisable email templates, one can finally provide an instant, professional and seamless experience to customers and stall visitors. Both apps are the first of their kind in the world and have already notched up a few hundred users each. Available for Android and iPhone.