Ah, the American dream was envisioned by so many people looking to strike it rich, quickly… But what they didn’t realize was how tough it was going to be to find the gold. On January 24,1848, gold was found at Sutter's Mill in Coloma, CA. The story spread rapidly and over 300,000 people came seeking their fortune. A few actually found it! But the truth is that the really big winners were the people who positioned themselves to provide the necessary tools and services to these 300,000 people. Merchants were in a better position to make far more money than miners digging for gold during the Gold Rush years! And this was something that could carry them through beyond the big rush.

Think about Levi Strauss who designed overalls at the time. In the beginning the supply was a need but over the years, the company was able to generate more income from the demand of high quality jeans. Today they continue to be regarded as the most popular jeans around. Other business savvy people reaped great rewards in retail, shipping, entertainment, lodging, and transportation. Even boardinghouses, food preparation, sewing, and laundry suppliers could cash in on the gold rush… All these businesses were highly profitable, much more so than those who were seeking their fortune in the chance of finding gold.

Where are you seeking your fortune? Are you in the business of chance, hoping to strike it rich with finding a pile of gold? Like winning the lottery, the chances are slim and the stakes are often high or they tend to pile up. If your methods of seeking fortune are too loose and undefined, then your chances aren’t really that great. However, if you supply something that is in high demand and low supply, then your chances of reaping in the gold will rise higher.

Today’s world is different from times of the old gold rush… The demands of supplies has shifted into a digital and mobile environment. With a greater demand for the tools to market a business or an individual, or to provide a better way to help people communicate, search and make transactions… The shift is towards mobile.

What better way to capture the gold than to provide services and tools based upon the mobile supply and demand. This is a double edged sword, since the tools will benefit business owners and consumers alike. The business owners will gain unique tools to help their business grow while at the same time these very tools will become a matter of convenience to consumers.

Take a moment to consider the ramifications of not becoming the Levi’s, or supplier of something that is in high demand from industries across the globe. Join the masters of leverage with mobile apps and digital services, and learn how you can grab more than just a rush for gold. You will find that by becoming a supplier of mobile & digital services you will be at a greater advantage.

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Debra