Chose Your Online Clothing Shopping Wisely
Global demand for luxury clothing brands is increasing each year. There a variety of reasons for the purchase of luxury clothing brands. The strongest reason being that these luxury brands convey a sense of wealth, status and exclusivity for the purchaser. If you own a branded product, others make an inference about your character and your purchasing power. Using a luxury branded product elicit various feelings on the part of the user. Luxury as a lifestyle is different for everyone. Not everyone can afford branded clothing. People who are super wealthy do not need to wear clothing that shows off the identifiable logos. These users do not flaunt it as it is enough for them to know that they are wearing an expensive dress. These ultra wealthy classes of people buy luxury clothing as they are expected to own exclusive clothing with them. They wear that is unavailable to the average person. There is another segment of people who are not wealthy but they buy luxury items to make a statement for themselves. They want to feel wealthy and therefore flaunt their luxury items. These sets of people are after brand names and purchase products which have giant logos of the brand they are purchasing. This makes an impression and conveys the status of the user.
The increasing desire of owing luxury clothing brand has lead to rise in online shopping for such products. In India, the internet penetration has improved manifolds. Not only metros but smaller towns and cities have access to faster internet connectivity. Statistics have shown that each year the number of online shoppers is increasing. Incredible convenience, price comparison, infinite choice, easy access to consumer reviews, lucrative discounts, safe and secure payment transaction, premium services are some of the factors that has increased the traffic for online shopping. In addition, mobiles have become affordable to masses in India. Also, luxury clothing brands have expanded their marketing efforts and their activities have made the consumers much more brand conscious. People have started to look for brands in their apparels as it gives them a sense of accomplishment. The combination of these factors has increased the demand of online luxury clothing brand shopping. The luxury brands offer their products at a discounted rate when purchased online. The reach is high in online shopping and the costs are lower. Online shopping overcomes the limitations of traditional brick and mortar like limited shelf space, higher operational costs, and limited choices. It is now believed, that if luxury brands ignore online model are likely to lose potential customer and become outdated to the modern luxury consumers.
However not everyone can afford the high price (even after discount) of the luxury clothing brands. It is true that Indian consumers have become brand conscious but the purchasing power is limited with us. Therefore, consumers are opting for a cheaper clothing brand. Cheaper does not mean that the clothes are low on quality and cannot be worn. Cheaper brands are not as widely known as the luxury brands. They spend a limited amount on their marketing but create huge awareness about their product. Their clothing line has comparable styles and color. For not so conscious consumer, cheaper clothing brand is a good option. These brands have come a long way in the online space. They market their products through various e-commerce websites and provide complete customer satisfaction. With rising online shoppers in India, the cheaper clothing brands have a huge market to tap. Approximately 75 per cent of the Indian population is below 35 years of age. This young population is the most fashion freak lot. They want a new style to wear every day. They require more variety of clothes with a reasonable quality. Their wants are very much satisfied with cheaper brands and their online model helps them sell in lower price. Hence, there is a huge scope of selling cheaper clothing brands online as their model matches very well with the requirements of Indian consumers.