====== Effective Email Marketing: Some Essential Rules ========
Email Marketing is the latest buzz phrase online. But what exactly is it, and how can you do it and do it effevtively? Does it really work? Yes, it does, and once you understand how it should be done, you can put your knowledge to work. Here are a few rules to guide you!
Rule #1: Do Not Offend Anyone When Sending Your Messages.
The fact is if you turn
off any customer with your email
even if once, you can be sure they`ll also turn you off for life. Take
caution and don`t let this happen to you! Your aim is to make sales
eventually; so note that a message that earns
respect can and will make sales.
RULE #2 - Wrap Your Lines At 65 Characters Or Less
Let your emails always be 65 characters,
or less, across. Why? “Less is more.” To prove that let me give you only
2 Reasons:
1. For many readers, there is Eye Fatigue when they look at the Computer for a long time. Therefore, the shorter the span of characters, the more appealing it is to the recipient of your message and it makes reading easier.
2. The second reason is that some email clients set their email wrapping at 60 – 65 characters. So if your messages exceed 65 characters, recipients of your messages at the other end may receive “chopped up” messages. Your messages may arrive unattractive and unappealing and lead to outright rejection by your recipients. Your message is thus unread.
Rule # 3 - Be Careful Using All Caps
An obvious fact is that all over the Internet, it is considered yelling or shouting if you have your email messages written in ALL CAPS. Just imagine a classic example of a screaming salesperson on the Radio or TV; you tune down the volume or completely tune off or you turn to another station or channel. It is acceptable to write some words or a few phrases in caps but avoid going over-board.
Believe it or not, all caps may be perceived as shady and uneducated and thus reduce the credibility of your offer.
Rule # 4 – Cross Your T’s And Dot Your I’s (Spelling And Grammar)
Create an image of Integrity, Credibility And Honesty online. It is this reputation that leads people to buy from you. Sending emails filled with noticeable spelling and grammatical errors does not only hurt that professional image...it completely shatters and destroys it. This is because a prospective customer reading such a message filled with such mistakes carries the impression that, “If this person hasn`t even taken the time to get his emails right his product or service can’t be of any better quality either."
Check it Up!