FACEBOOK ADVERTISING 101

FACEBOOK ADVERTISING 101

Social media is the ultimate vehicle for marketing your products nowadays. Any business that is NOT taking advantage of the power of Facebook, for instance, is missing out on huge opportunities to establish their brands and make sales.

Creating an account used specifically for business only, might be a good option. Some of your friends and family may not be interested in the business side of you and prefer to only interact with you socially.

So now that you have a Facebook account, where do you start?

a) Establish Your Goal – how many “likes” are you wanting for your FB page? How many visitors are you wanting to see your website? These blend very well together, working hand in hand. Once you decide on your objectives, it’s time to explore what FB has to offer in terms of advertising schemes.

b) Page Likes – starting with this feature will help grow your audience and build your brand. More likes will encourage even MORE likes, gaining your popularity and exposure.

c) Facebook Offers - If you have something to offer exclusively for FB members, you may want to explore this option. You can give away things like e-books (PLRs) in exchange for an email address or signing up with your referral link. You can also give a discount on a product for visiting your site. Start with your fans and then move on to a bigger audience.

d) Post Interesting Images (Redirect them to your offer) – people are visual by nature. Eye-catching and humorous images are always a plus in order to get their attention. You can buy images from sites like www.dreamstime.com or get someone to customize an image from www.fiverr.com for only $5 or simply share images that have been shared with you.

e) Update your status with breaking news stories - that you think others might be interested in. Your shared status does not always need to be strictly business, but always refrain from sharing biased political opinions, religious topics or anything that others may find offensive. You want to attractive the masses, not just those who share your taste and beliefs.

f) Paid Advertising - in order to control your marketing costs, you can select a bidding option or choose between daily or lifetime budget. In this way, you can monitor how much money you are spending on a daily basis. Better still, make a spreadsheet and record every single dollar that you spend in order track your successes. Treat this like a business!

G) Build a FB Targeted Audience with Facebook's pixel for your paid advertising. (Here's a tool for this...)
 

Facebook Groups vs Facebook Fan Pages:

Groups:

•     Casual social setting for interacting with others and a good way to build relationships
•     Members of your group will automatically get notifications of new posts or they can opt to block notifications
•     Control who joins your group, by requiring approval or leave the group open for anyone
•     Control posts by requiring approval before they are seen by others
•     Delete posts and comments
•     Remove and permanently ban members of your group

Fanpages:

•     Structured sales setting for publicly presenting your products or services
•     Members of your fan page will automatically get notifications of new posts or   they can opt to block notifications
•     Anyone is allowed to “like” your fanpage
•     Control both posts and comments made others by requiring approval before they are seen by others
•     Delete posts and comments
•     Remove and permanently ban members of your fan page
•     Boost your sales by purchasing promoting packages from Facebook
•     Feature videos for extra attention and information about what you are offering

Whatever option you decide to try, make sure there is a Call To Action to take the next step. Readers need to be directed to where YOU want them to go. Make that decision for them!

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