Create an award
Here’s a Kick Ass Strategy
for those wanting to market even better: Give an award that creates buzz.
The 9 Success Steps :-
•Find a hot topic with the corresponding
niche.
•Give your award a catchy name.
•Add qualifying criteria to the award.
•Write and distribute a press release.
•Announce the award to JV partners.
•Have a press conference to announce
awards, which may even take the format of a Google hangout.
•Remember to host a press conference (or
Google hangout) to announce the winners.
Why Should You Do It? You will discover that it generates tons of press for you and your
business.
Prime Success Steps: A high
octane name, making the contest desirable for everyone, not just the winner. If
you can get sponsors on board, who want “association” recognition you could
generate even greater prizes and publicity.
Monetization Ideas: Charge to
enter awards contest. Connect awards to an actual event.
Tools You Need:
• Contest specifications.
• Location to host press conference and
events if you decide not to do it virtually.
• Prizes.
Success History: We just
launched the Black Business Awards, Women Who Mean Business Awards and
Collegepreneur® Awards.
Upside: Doesnʼt
cost you any or much money to execute and gives you great exposure and possible
monetary returns.
Downside: Nobody
cares about the award so nobody applies. If it starts looking like nobody’s going
to APPLY, just GIVE FOLKS AWARDS!!!!! And then notify them that that theyʼve won…
A Resource to help you with this: CertificateCreator.com