SEO guidelines for Your E-Biz: Site Design

Moving your company's website up in the SERP's (Search Engine Results Pages) on the web's most popular search sites can be both a rewarding yet frustrating venture. Hiring a competent SEO firm is one way to go, but depending on your budget and projected profitability forecast, you could easily be in a pile of debt before you make a single sale.

Starting a small business on a shoe-string budget is always a difficult challenge. Marketing and advertising that company on said budget is almost impossible. Almost... The key to moving your website to the top of the rankings isn't in the size of your budget, it's in the breadth of your imagination.

Designing Your Site

The actual name of your site is very important. Google's Penguin update pushed EMD (Exact Match Domain) importance back, but did not exclude it from its algorithm rankings. Prior to naming your site, do some research using Google AdWords to find a name that pertains to your product line, yet has a decent amount of searches per month (7,000-10,000). Based upon this search data, create a site name that both reflect what you do as a company, and incorporates important key word search terms.

Once you have chosen a domain name, the titles of your pages are very important. Each page of products should have a definitive yet a brief explanation of the products listed herein. This description will be displayed along with the key words that a user has typed into the search engine. An excellent, brief, and definitive description will grab a user's attention and get them to click your link.

Pictures of your products should all be named using a specific model number or descriptive tag that a search engine user may be looking for. Do not just use pic1, pic2, pic3, etc. Search engine spiders are very complex and thorough. They crawl through all the data necessary to vet out the information they require.

Keep it Simple

You may have a vision of your website that includes elaborate designs, video tutorials and links to every page imaginable at the click of a mouse. You need to put yourself in the position of a first-time visitor that knows very little about your products. You need to keep your site design simple. There is nothing that will drive a first-time buyer away faster than a complex and 'noisy' website. There is plenty of profit in sites that make it easy for a customer to complete a purchase without making their head spin.

Contact and Feedback

It is imperative that you include not only an email contact, but a live phone number as well for customers to reach you. Nothing destroys customer confidence faster than a website without contact information.

Include a consumer feedback section that encourages your customers to comment on their likes and dislikes of your site. The results just might surprise you!

This is your opportunity to let your customers (and the world) know what your company stands for. Be bold yet humble, but most of all try to convey the passion and conviction you have for the business you are in. www.organicseosolution.com