The role of Search Engine Optimization is to create the promoted website more visible to potential customers by ranking it higher upon search engine results pages.

The optimization process consists of two major phases: on-site and off-site optimization, both being vital for the overall success of the endeavor. While on-page optimization is a method used for creating content like texts, metatags for the website itself in order to obtain a high index for the site on search engines, off-page optimization sets out to improve the ranking of the website by attracting as many backlinks as possible in order to persuade Search Engines about the high value of the site.

Both upon-site and off-site optimization are incredibly efficient tools for providing websites higher online exposure by attracting more visitors, and also for boosting sales by converting more visitors into customers. But the optimization process can be daunting and energy absorbing, and it requires human resources and time as well  none of these methods will increase traffic to the website directly, they will only improve the visibility of the site.

However, there are professional companies out there that specialize in designing and implementing complex SEO campaigns and they take care of everything fro your, from picking keywords, writing texts and creating backlinks by distributing the texts, so in what follows we would like to present what a backlink service can do for your company.