Building a client’s brand profile with a qualified audience and targeting

professionals to acquire new leads
Make use of our targeted Marketing Solutions to approach the exact audience you want. Be assured of reaching one of the most engaged and qualified audiences on the Internet.
The world’s largest communications services group, employing 146,000 people working in 2,400 offices in
107 countries. Their clients are supported by an unrivalled range of marketing and communication services
including advertising, media investment management, branding and identity, consumer insight, PR and
direct, promotion and relationship marketing.
The aim of the campaign for Range Rover Sport series (March and April of 2011) was to target business
professionals with the appropriate level of income and generate requests for test driving. WPP commented
“we were seeking advertising and direct marketing solutions on behalf of our client. Our target audience is
an audience of senior executives, decision makers in business, with high level of engagement.”
Viadeo members have the highest level of activity compared to other professional social networks.
In European countries more than 20% of our members actively use our network. This stems from creating
a platform where professionals engage on a daily basis. Our member are interested in more than career
management, they use Viadeo to find and exchange expertise, grow their network and identify new
business opportunities.
WPP selected two products from our Advertising Solutions portfolio to build the Range Rover brand and
source new customers
Company Pages
Create a Company Page and reveal your company's culture, image and values to the community.
Display Advertising
Build awareness for your brand, products and services throughout the Viadeo Network with targeted display ads, precisely pitched to an engaged audience.
Lead Generation
Share your knowledge to source new business development leads and reduce the time to qualify opportunities.
Business Solutions Promote your content and your offers to your target audience and generate
Richmedia formats create a seamless user experience :Easy email registration thanks to in banner technology Engaging content maximizes registration
qualified leads
Corporate Group
Create a branded Corporate Group and extend influence with current and prospective customers. Position your brand as a field leader by sharing articles and opinion.
Sponsored Links
Maximize your visibility with our 50 million members via a presence on Viadeo's top 5 most visited pages.
Top Links
Advertise on the Viadeo home page with a straightforward text link and reach 50 million members.
Viadeo Inside
Communicate directly with your prospective clients by using a respected weekly personalized email.
Come to me for more details at
http://vn.viadeo.com/en/profile/hop.trieusung